Øget ROI via Apps. Ekstra Bladet Salg Event. Peter Grumsen

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Peter Grumsens prsentation om App Engagement. Ekstra Bladet Salg Event d. 5 marts 2014. Pressen, Kbenhavn. Billeder her: http://on.fb.me/1kC15aV

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<ul><li> 1. get ROI via Apps App Engagement Peter Grumsen </li></ul> <p> 2. 1-til-1 KOMMUNIKATION 3. PUSH-beskeder 4. Hvad kan apps? 10x STRRE RESPONS END E-MAIL 5. Og hvad med jer? Tilladelse til PUSH-beskeder? Virksomheder med mobile apps? Afsendte PUSH-beskeder? 6. Danmark og PUSH-beskeder 7. Tidsbestemte PUSH- beskeder 8. Lokationsbestemte PUSH- beskeder 9. App Engagement PUSH-PERMISSION DOWNLOAD APP TRACKING APP BRUGERE PUSH-BESKEDER SEGMENTEREDE PUSH BESKEDER Adfrd Tid Lokation 10. Segmenterede PUSH-beskeder? 11. RED BULL TV 12. Fr udsalg 13. Marks &amp; Spencer Light up screens with a deal Shoppers redeem credit with purchase in-store Deliver rewards directly to the phone 14. Dyb segmentering 15. App Engagement Platform Do not disturb 10pm-7am Send me deals and offers Send me product updates User preferences Favorites Purchases Mobile behaviors Devices Data integrations CRM POS Location profiles Location History Current Location Amelia Smith Age: 30 Sex: F Messages Apps 16. Mobile Relationship Timely Relevant Useful Delightful Preferences Location Behavior Location history Her profile Your content 17. DK vs. UK 18. Kom nu Danmark! Peter Grumsen peter.grumsen@mediacom.dk +45 5117 0727 </p>