THAILAND consumer trend

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    22-Nov-2014

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<ul><li> 1. CONSUMER TREND Dr.Pongsak Swatdikiat </li> <li> 2. 10 </li> <li> 3. Mass Marketing , made just for me, limited edition, etc. </li> <li> 4. (Right now, right here) (forever on the move) </li> <li> 5. organic products / (20% </li> <li> 6. </li> <li> 7. 9/ W 11 orld Trade Center -&gt; </li> <li> 8. -&gt; (The Massification of Metrosexual) </li> <li> 9. Online word-of-mouth internet Internet </li> <li> 10. 75% , , , </li> <li> 11. W orkforce : </li> <li> 12. The Centenarian Century 100 , </li> <li> 13. </li> <li> 14. (Female Shoppers) 2 3 49% Health &amp; Beauty 65% - (Middle Class) 59% 43% 2020 57% ( : National Statistical Office) Engage 20% Packaging - (Young &amp; Old) </li> <li> 15. 1. (Family Structure) 3-4 2 12.6% 15% Single Parent 7.6% ( : National Statistic Office) 33% 4.4% 1.4% W orking W omen 7.6% ( : National Statistic Office) 72 77 37% 5.9% 8.4% ( 2001-2012) 4% ( 2000 - 2012) </li> <li> 16. 2. (Disposable Income) 18,660 23,236 6% 9% 4,160 5,833 5% 14,500 17,403 ( : National Statistic Office 2007 - 2011) </li> <li> 17. 3. (Condition of Living) 2000 55% 45% 59% 3 12,777 5,517 </li> <li> 18. 69% 90 120% 18 social network penetration 27% 27 </li> <li> 19. Search 25 27% / 63% 68% 26% Search engines 85% 80% 65% </li> <li> 20. 90% 1.6 120% 15% 25% </li> <li> 21. 50% 49.7% 2013 1.32 20% 56% 59% </li> <li> 22. 83% sanook vdo 57% Kapook vdo 46% Mthai vdo 33% clipmass 30% 7% </li> <li> 23. 27% 90 64% 1 23 2 930,000 630,000 25 1 18 </li> <li> 24. 90 28.8 36% </li> <li> 25. Thailand Overview </li> <li> 26. Thai Elderly ( 60 years.) So urc e : M hid o l U. , I titute fo r Po p ula tio n a nd So c ia l Re s e a rc h, a nd Unite d na tio ns a ns 2006 </li> <li> 27. 64,413,000 31,683,000 32,730,000 ( 15 ) 12,892,000 (15 - 59 ) 43,410,000 (60 ) 8,111,000 </li> <li> 28. .. ( ) ( / 100 ) 2548 62.2 14.3 6.4 45.0 2553 63.7 13.2 7.5 57.0 2558 64.6 12.3 9.0 73.4 2563 65.1 11.2 11.0 98.0 2564 65.2 11.0 11.3 103.2 2568 65.1 10.4 12.9 123.6 2573 64.5 9.8 14.6 149.9 2578 63.4 9.1 15.9 174.4 2583 61.7 8.5 16.6 195.5 ( ) 2549 </li> <li> 29. 2503 </li> <li> 30. 2523 </li> <li> 31. 2543 </li> <li> 32. 2563 </li> <li> 33. 1.Thirst to be in the Stream DNA , </li> <li> 34. 2.Believe 47% W ord of Mouth 97% 81% </li> <li> 35. 3.Share 4 1. 2. 3. 4. </li> <li> 36. 4.Instantanous 2 4 Internet Banking 24 - Fingerprint Payment </li> <li> 37. 5.Dont make me Think </li> <li> 38. 6.Sit Down Shopping 70% 20% </li> <li> 39. 7.Deal-Starved - Location-Based </li> <li> 40. Health &amp; Beauty </li> <li> 41. 1. De vine a nd Le p is to , The jo urna l o f m a rke ting , 2 0 0 5 </li> <li> 42. GLOBAL HEALTH FOOD TRENDS Concept </li> <li> 43. GLOBAL HEALTH FOOD TRENDS </li> <li> 44. 2. -- W ailments Thai consumer had hat suffered in last month? S o urc e : The N ls e n O nline Co ns um e r Co nfid e nc e a nd O p inio n S urv e y 2 0 0 7 ie </li> <li> 45. Thai consumers opt for self-medication over doctors appointment Pharmacists recommendation is the strongest purchase influencer for Thai consumers when they purchase for a nonprescription medicine. W do people do when they get hat sick? The Nielsen survey also indicates that once a Thai consumer want to purchase a non-prescription medicine, the medical professional (77%) is the most important influencer followed by brand/ product (45%) and advertising (25%) S o urc e : The N ls e n O nline Co ns um e r Co nfid e nc e a nd O p inio n S urv e y 2 0 0 7 ie </li> <li> 46. 3. Thai consumers ranked first in the world in dedicating to their facial treatment and hair care, to maintain or enhance their looks. To maintain/ enhance my appearance, I invest in - facial treatment Top 10 Monthly or more frequent than monthly W ith the highest percentage of people desire to look good in the world, Thai consumers make an effort to enhance their appearance daily, weekly or monthly through Facial treatment 87% Hair Care 86% Similar Skincare Regime 78% Interestingly, when broken down by gender, Thai male (27%) focused on taking care of their hair daily more than women (22%) and 32% of them invest monthly in hair care more than women (22%) when it comes to G lo ba l Co ns um e r Re p o rt o n Pe rs o na l G ro o m ing , N ls e n s urve y e d , ie looking well-groomed S o urc e : 1 0 A ril 2 0 0 7 , 5 0 0 inte rne t us e rs a g e d 1 5 a nd a bo ve p </li> <li> 47. FLEDGELINESS 3 / 15-24 / 66 % 45% Lifestyle Media 24 % FLEDGELINESS LONG TERM EFFECTS FASHIONABLE W ELLNESS POTENTIAL TALENTS </li> <li> 48. INDEPENDENT YOUNGSTRES /25-34 / / 87% OHM 9% INDEPENDENT YOUNGSTRES </li> <li> 49. PLAY PARENTS /30-45 / / 5-9 60 % ( ) . 13% PLAY PARENTS </li> <li> 50. Baby Boomer Yuppie Generation X Generation y Generation z </li> <li> 51. Young Urban Professional I Am Rich attitude! Money driven. Image concern. Addicted to expensive brand names. Career path is to be a (managing) director of an international firm. </li> <li> 52. X is not the movie rate. Its the crosscheck (means wrong)! Gen X believe that the older generation have a wrong lifestyle and chose wrong brands. Asian X-Generation is different. They are more individualistic bus still engaging and balance their behavior to suit social norms. (Generation who Independently Engage The Society) Success driven. Job hoppers. Career path is a business owner. Value of money concern. More sens...</li></ul>