The Results Driven Approach to Blogging

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    17-Jul-2015

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<ul><li><p>THE RESULTSDRIVEN APPROACHTO BLOGGING</p><p>Based on an article that originally appeared on my site.</p></li><li><p>YOU MIGHT NOT GET THERE</p><p>Youve got to be very careful if you dont </p><p>know where youre going because</p><p>YOGI BERRA</p></li><li><p>???IF YOU DONT KNOW WHATSUCCESS LOOKS LIKE</p></li><li><p>YOU WONT RECOGNIZE IT EVEN IF ITSSTARING RIGHT AT YOU!</p></li><li><p>80%5 POSTS OR LESS*Of company blogs have</p><p>According to a study by IBM</p></li><li><p>???HOW MANY GAVE UP BUTMIGHT HAVE SUCCEEDED</p></li><li><p>THE FIRST QUESTION TO ASK TO BECOME </p><p>RESULTS-DRIVEN</p></li><li><p>WHATS YOUR BLOGS PURPOSE?</p></li><li><p>BLOG PURPOSE SPECTRUM</p><p>BRANDING LEAD-GEN</p></li><li><p>ONCE YOU UNDERSTAND YOUR BLOGS</p><p>PURPOSEYOU CAN START TO FIGURE OUT YOUR BLOGS</p></li><li><p>KPIs</p></li><li><p>QUALITATIVEPURPOSE</p><p>QUANTITATIVEMETRICS</p><p>HOW TO ESTABLISH GOOD KPIs</p></li><li><p>THE #1 MISCONCEPTION IN CONTENT MARKETING </p><p>IS THAT THE RESULTS ARE</p><p>IMMEDIATERand Fishkin, CEO of MOZ</p></li><li><p>GOOD CONTENT MARKETING CAUSESCHAIN REACTIONS</p></li><li><p>AND GOOD PERFORMANCE METRICS ATTRIBUTE</p><p>EFFECTS TO CAUSES</p></li><li><p>MAKE MORE PRECISE MEASUREMENTS WITH</p><p>BLENDED METRICS</p></li><li><p>MEASURE. CHANGE.REPEAT.</p></li><li><p>MEASUREMENT IS POINTLESS IF YOU DONT</p><p>USE YOUR INSIGHTS</p></li><li><p>BuzzFeed winWill test dozens of headlines and use these insights to inform all of their future content-creation</p></li><li><p>Saw a 20% increase in social mobile shares by making a slight change in their social buttons.</p></li><li><p>ONE LAST THING.</p></li><li><p>REMEMBER THAT DATA CAN NEVER REPLACE</p><p>INTUITIONBUT IT CAN DEFINITELY HELP PUT </p><p>THOSE INTUITIONS TO THE TEST Gary Vaynerchuck</p></li><li><p>Follow Subscribe Connect</p><p>THANKS FOR READING!KEEP IN TOUCH!</p></li></ul>