[Ydm] dmajor 효과적인 디지털콘텐츠 마케팅을 위한 생각의 출발점

  • Published on
    15-Apr-2017

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  • ? ..?

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    ???

  • !

  • ! .

    !

  • , .

  • , .

    (?) .

    !

  • , .

  • TARGETING

  • HYPER TARGETING

    //// HYPER TARGETING !

    .

    TARGETING

  • .

    !

    TARGETING

  • ?

    TARGETING

    ?

  • INSIGHTS

  • Insight !

    INSIGHTS

    / .

    .

  • ,

    Insight

    INSIGHTS

  • STORYTELLING

  • CONCEPTS,

    STORYTELLING

  • VS

    ,

    STORYTELLING

  • DETAILS,

    STORYTELLING

  • STORYTELLING

    !

    !

  • STORYTELLING

    ?

    ?

  • ENGAGEMENT

  • Like, Share, Comment ..

    ! !

    !

    ENGAGEMENT

  • Engagement

    ENGAGEMENT

    Content : Container : Context :

    3

  • SNS Engagement , .

    // !

    ENGAGEMENT

  • AUTHENTICITY

  • , . .

    AUTHENTICITY

  • AUTHENTICITY

    Honestly is still the best policy

    ....

  • ,

    ?

    ?

    FINAL

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