• AdDuplex Windows Phone Statistics Report – December, 2014 December 22nd, 2014 Compiled by Lijana Juozaitytė, Matt Lacey and Alan Mendelevich
  • Windows Phone Statistics Report This is the newest issue of AdDuplex Windows Phone Statistics Report. We cover the usual global stats, look at a few countries in detail, check how Windows Phone 8.1 spreads in different parts of the world and uncover a couple of new devices. www.adduplex.com 2 December 22nd, AdDuplex
  • Data Source This report is based on data collected from 4,832 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of December 22nd, 2014 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of December 2014, more than 9,500 apps actively use AdDuplex to gain more visibility.
  • Windows Phone Devices Worldwide December 22nd, AdDuplex The Lumia 520 is still top of the pile and the top ten is all still Lumia’s. The 630 continues to grow in popularity and the 635 variant also makes it’s first appearance in the top ten showing what a popular device this is becoming. The Lumia 800 has finally dropped out of the top ten this month meaning that the 710 is the only device left in the top ten that is running 7.1. The continued growth of the “Other” category shows the expansion in the variety of devices in use. www.adduplex.com 4 NOKIA Lumia 520 25.4% NOKIA Lumia 630 8.1% NOKIA Lumia 625 7.3% NOKIA Lumia 920 5.0% NOKIA Lumia 710 4.6%NOKIA Lumia 620 3.9% NOKIA Lumia 720 3.6% NOKIA Lumia 925 3.3% NOKIA Lumia 635 3.1% NOKIA Lumia 530 3.0% Other 32.8%
  • Windows Phone 8 Manufacturers December 22nd, AdDuplex No big surprises or big changes here this month. A slight increase for Nokia and the “other” manufacturers but small decreases for HTC, Samsung and Huawei. It is important to mention that while the “Other” slice of the pie is still insignificant in absolute numbers, it has grown 50% since last month. You can find Windows Phone on 30 different brands of phones now. www.adduplex.com 5 NOKIA 95.51% HTC 2.76% SAMSUNG 0.98% Huawei 0.54% Other 0.21%
  • OS Versions – Worldwide December 22nd, AdDuplex A combination of devices being updated and new ones being bought mean that the percentage of devices running 8.1 continues to grow. This is primarily at the expense of 8.0 but the number of devices in use and running 7.1 has also fallen again this month. www.adduplex.com 6 Windows Phone 8.1 57.9% Windows Phone 8.0 27.1% Windows Phone 7.1 15.0%
  • OS versions by Country December 22nd, AdDuplex While the worldwide trend has 8.1 on 57.9% of devices, on a country by country basis things vary quite a lot. In The Netherlands 8.1 is on 75% of devices in the country but in South Africa it’s on only 31%. For the devices running 7.1 the range is equally wide. In Mexico you’ll find it still running on almost 40% of devices but in Turkey it’s on less than 1%. www.adduplex.com 7 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% NL DK DE BE HU CN P T AU C Z GB FR I T TR IN F I BR ES RO B Y EG VN G R PL AE CA RU M Y US TH UA CO P E ID AR PK PH M A EC M X CL ZA WP 8.1 WP 8 WP 7
  • OS Versions – US December 22nd, AdDuplex The US still lags the worldwide benchmark of WP8.1 adoption as a lack of upgrades mean there are still more devices there running 8.0 than 8.1. www.adduplex.com 8 Windows Phone 8.0 47.5% Windows Phone 8.1 46.6% Windows Phone 7 6.0%
  • Windows Phone 8.x Operators – US December 22nd, AdDuplex This month sees cricket become the second most popular network with 3.5% growth from last month. This growth is primarily from Verizon who dropped 3.2%. Family Mobile and T-Mobile also showed slight growth. www.adduplex.com 9 AT&T 27.9% cricket 22.8% T-Mobile 19.7% Verizon 13.2% MetroPCS 6.7% Family Mobile 4.0% Other 5.7%
  • Windows Phone Devices – US December 22nd, AdDuplex The 630 and 635 have both grown in popularity with the 630 now the second most popular device in use. This isn’t at the expense of the 521 and 520 though as both have seen a small percentage growth. The Lumia 925 and the HTC 8X have now slipped out of the top ten to be replaced by the Lumia 530 and Lumia 1320. This means that top ten is now all Lumias. www.adduplex.com 10 NOKIA Lumia 521 22.4% NOKIA Lumia 630 12.4% NOKIA Lumia 520 12.2% NOKIA Lumia 635 9.8% NOKIA Lumia 920 4.9% NOKIA Lumia 822 4.0% NOKIA Lumia 928 3.7% NOKIA Lumia 530 3.7% NOKIA Lumia 1320 3.4% NOKIA Lumia 1020 2.8% Other 20.7%
  • Windows Phone Devices – Canada December 22nd, AdDuplex The remarkable thing about Canada is that only seven of the top ten devices are Lumias. The Samsung ATIV S is still the third most popular device with 10.3% of the market. Two HTCs, the 8X and 8S take the eighth and tenth places respectively. www.adduplex.com 11 NOKIA Lumia 520 15.6% NOKIA Lumia 635 10.4% SAMSUNG ATIV S 10.3% NOKIA Lumia 920 10.1% NOKIA Lumia 1020 10.0% NOKIA Lumia 625 8.1% NOKIA Lumia 710 6.5% HTC 8X 5.1% NOKIA Lumia 830 3.5% HTC 8S 2.5% Other 17.9%
  • Windows Phone Devices – UK December 22nd, AdDuplex The UK reflects global trends with the popularity of the lower spec devices meaning that the top four devices represent more than half of the devices in use. The other point of note is the Lumia 800 still representing 4.8% of devices and running WP7.1, over three years after it was released. www.adduplex.com 12 NOKIA Lumia 520 25.1% NOKIA Lumia 630 9.6% NOKIA Lumia 625 9.0% NOKIA Lumia 635 7.5% NOKIA Lumia 920 5.4% NOKIA Lumia 800 4.8% NOKIA Lumia 1020 4.7% NOKIA Lumia 530 4.3% NOKIA Lumia 925 3.9% NOKIA Lumia 930 3.2% Other 22.4%
  • Windows Phone Devices – Poland December 22nd, AdDuplex The Lumia 630 has seen the biggest gain in the last couple of months to become the third most popular device in use. Again, here we see a growth on the “Other” group as a wider range of devices grow in popularity. www.adduplex.com 13 NOKIA Lumia 520 20.6% NOKIA Lumia 625 12.2% NOKIA Lumia 630 7.5% NOKIA Lumia 920 6.5% NOKIA Lumia 610 6.3% HTC 8S 5.6% NOKIA Lumia 800 5.5% NOKIA Lumia 635 4.8% NOKIA Lumia 820 3.7% NOKIA Lumia 925 3.1% Other 24.2%
  • Windows Phone Devices – India December 22nd, AdDuplex The top three remain the same as two months ago but they have each dropped percentage points. The 630, the 730 and the 530 have each seen growth with the latter two making their first appearances in the top ten showing new devices are selling well. www.adduplex.com 14 NOKIA Lumia 520 28.6% NOKIA Lumia 720 8.5% NOKIA Lumia 625 8.1% NOKIA Lumia 630 7.8% NOKIA Lumia 525 5.1% NOKIA Lumia 620 4.8% NOKIA Lumia 730 4.5% NOKIA Lumia 535 4.1% NOKIA Lumia 530 4.1% NOKIA Lumia 710 3.6% Other 20.6%
  • New Windows Phones spotted There’s a bunch of phones from the new lesser known OEMs in our logs that it’s hard to keep track of them. Out of the major brands here’s what caught our attention: • Microsoft RM-1068 – seen exclusively in Brazil. 4” WVGA screen. Probably another sibling of RM-1069, 70 and 71 we’ve covered last month. • LG LGVW820 – another sign of LG potentially coming back to WP. 4.7” 480x854 screen seen only in Korea so far. www.adduplex.com 15 December 22nd, AdDuplex
  • AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2014 AdDuplex Windows Phone Statistics Report – December, 2014 Windows Phone Statistics Report Slide Number 3 Windows Phone Devices Worldwide Windows Phone 8 Manufacturers OS Versions – Worldwide OS versions by Country OS Versions – US Windows Phone 8.x Operators – US Windows Phone Devices – US Windows Phone Devices – Canada Windows Phone Devices – UK Windows Phone Devices – Poland Windows Phone Devices – India New Windows Phones spotted Slide Number 16
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AdDuplex Windows Phone Statistics Report, December 2014

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  • AdDuplex Windows Phone Statistics Report – December, 2014 December 22nd, 2014 Compiled by Lijana Juozaitytė, Matt Lacey and Alan Mendelevich
  • Windows Phone Statistics Report This is the newest issue of AdDuplex Windows Phone Statistics Report. We cover the usual global stats, look at a few countries in detail, check how Windows Phone 8.1 spreads in different parts of the world and uncover a couple of new devices. www.adduplex.com 2 December 22nd, AdDuplex
  • Data Source This report is based on data collected from 4,832 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of December 22nd, 2014 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of December 2014, more than 9,500 apps actively use AdDuplex to gain more visibility.
  • Windows Phone Devices Worldwide December 22nd, AdDuplex The Lumia 520 is still top of the pile and the top ten is all still Lumia’s. The 630 continues to grow in popularity and the 635 variant also makes it’s first appearance in the top ten showing what a popular device this is becoming. The Lumia 800 has finally dropped out of the top ten this month meaning that the 710 is the only device left in the top ten that is running 7.1. The continued growth of the “Other” category shows the expansion in the variety of devices in use. www.adduplex.com 4 NOKIA Lumia 520 25.4% NOKIA Lumia 630 8.1% NOKIA Lumia 625 7.3% NOKIA Lumia 920 5.0% NOKIA Lumia 710 4.6%NOKIA Lumia 620 3.9% NOKIA Lumia 720 3.6% NOKIA Lumia 925 3.3% NOKIA Lumia 635 3.1% NOKIA Lumia 530 3.0% Other 32.8%
  • Windows Phone 8 Manufacturers December 22nd, AdDuplex No big surprises or big changes here this month. A slight increase for Nokia and the “other” manufacturers but small decreases for HTC, Samsung and Huawei. It is important to mention that while the “Other” slice of the pie is still insignificant in absolute numbers, it has grown 50% since last month. You can find Windows Phone on 30 different brands of phones now. www.adduplex.com 5 NOKIA 95.51% HTC 2.76% SAMSUNG 0.98% Huawei 0.54% Other 0.21%
  • OS Versions – Worldwide December 22nd, AdDuplex A combination of devices being updated and new ones being bought mean that the percentage of devices running 8.1 continues to grow. This is primarily at the expense of 8.0 but the number of devices in use and running 7.1 has also fallen again this month. www.adduplex.com 6 Windows Phone 8.1 57.9% Windows Phone 8.0 27.1% Windows Phone 7.1 15.0%
  • OS versions by Country December 22nd, AdDuplex While the worldwide trend has 8.1 on 57.9% of devices, on a country by country basis things vary quite a lot. In The Netherlands 8.1 is on 75% of devices in the country but in South Africa it’s on only 31%. For the devices running 7.1 the range is equally wide. In Mexico you’ll find it still running on almost 40% of devices but in Turkey it’s on less than 1%. www.adduplex.com 7 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% NL DK DE BE HU CN P T AU C Z GB FR I T TR IN F I BR ES RO B Y EG VN G R PL AE CA RU M Y US TH UA CO P E ID AR PK PH M A EC M X CL ZA WP 8.1 WP 8 WP 7
  • OS Versions – US December 22nd, AdDuplex The US still lags the worldwide benchmark of WP8.1 adoption as a lack of upgrades mean there are still more devices there running 8.0 than 8.1. www.adduplex.com 8 Windows Phone 8.0 47.5% Windows Phone 8.1 46.6% Windows Phone 7 6.0%
  • Windows Phone 8.x Operators – US December 22nd, AdDuplex This month sees cricket become the second most popular network with 3.5% growth from last month. This growth is primarily from Verizon who dropped 3.2%. Family Mobile and T-Mobile also showed slight growth. www.adduplex.com 9 AT&T 27.9% cricket 22.8% T-Mobile 19.7% Verizon 13.2% MetroPCS 6.7% Family Mobile 4.0% Other 5.7%
  • Windows Phone Devices – US December 22nd, AdDuplex The 630 and 635 have both grown in popularity with the 630 now the second most popular device in use. This isn’t at the expense of the 521 and 520 though as both have seen a small percentage growth. The Lumia 925 and the HTC 8X have now slipped out of the top ten to be replaced by the Lumia 530 and Lumia 1320. This means that top ten is now all Lumias. www.adduplex.com 10 NOKIA Lumia 521 22.4% NOKIA Lumia 630 12.4% NOKIA Lumia 520 12.2% NOKIA Lumia 635 9.8% NOKIA Lumia 920 4.9% NOKIA Lumia 822 4.0% NOKIA Lumia 928 3.7% NOKIA Lumia 530 3.7% NOKIA Lumia 1320 3.4% NOKIA Lumia 1020 2.8% Other 20.7%
  • Windows Phone Devices – Canada December 22nd, AdDuplex The remarkable thing about Canada is that only seven of the top ten devices are Lumias. The Samsung ATIV S is still the third most popular device with 10.3% of the market. Two HTCs, the 8X and 8S take the eighth and tenth places respectively. www.adduplex.com 11 NOKIA Lumia 520 15.6% NOKIA Lumia 635 10.4% SAMSUNG ATIV S 10.3% NOKIA Lumia 920 10.1% NOKIA Lumia 1020 10.0% NOKIA Lumia 625 8.1% NOKIA Lumia 710 6.5% HTC 8X 5.1% NOKIA Lumia 830 3.5% HTC 8S 2.5% Other 17.9%
  • Windows Phone Devices – UK December 22nd, AdDuplex The UK reflects global trends with the popularity of the lower spec devices meaning that the top four devices represent more than half of the devices in use. The other point of note is the Lumia 800 still representing 4.8% of devices and running WP7.1, over three years after it was released. www.adduplex.com 12 NOKIA Lumia 520 25.1% NOKIA Lumia 630 9.6% NOKIA Lumia 625 9.0% NOKIA Lumia 635 7.5% NOKIA Lumia 920 5.4% NOKIA Lumia 800 4.8% NOKIA Lumia 1020 4.7% NOKIA Lumia 530 4.3% NOKIA Lumia 925 3.9% NOKIA Lumia 930 3.2% Other 22.4%
  • Windows Phone Devices – Poland December 22nd, AdDuplex The Lumia 630 has seen the biggest gain in the last couple of months to become the third most popular device in use. Again, here we see a growth on the “Other” group as a wider range of devices grow in popularity. www.adduplex.com 13 NOKIA Lumia 520 20.6% NOKIA Lumia 625 12.2% NOKIA Lumia 630 7.5% NOKIA Lumia 920 6.5% NOKIA Lumia 610 6.3% HTC 8S 5.6% NOKIA Lumia 800 5.5% NOKIA Lumia 635 4.8% NOKIA Lumia 820 3.7% NOKIA Lumia 925 3.1% Other 24.2%
  • Windows Phone Devices – India December 22nd, AdDuplex The top three remain the same as two months ago but they have each dropped percentage points. The 630, the 730 and the 530 have each seen growth with the latter two making their first appearances in the top ten showing new devices are selling well. www.adduplex.com 14 NOKIA Lumia 520 28.6% NOKIA Lumia 720 8.5% NOKIA Lumia 625 8.1% NOKIA Lumia 630 7.8% NOKIA Lumia 525 5.1% NOKIA Lumia 620 4.8% NOKIA Lumia 730 4.5% NOKIA Lumia 535 4.1% NOKIA Lumia 530 4.1% NOKIA Lumia 710 3.6% Other 20.6%
  • New Windows Phones spotted There’s a bunch of phones from the new lesser known OEMs in our logs that it’s hard to keep track of them. Out of the major brands here’s what caught our attention: • Microsoft RM-1068 – seen exclusively in Brazil. 4” WVGA screen. Probably another sibling of RM-1069, 70 and 71 we’ve covered last month. • LG LGVW820 – another sign of LG potentially coming back to WP. 4.7” 480x854 screen seen only in Korea so far. www.adduplex.com 15 December 22nd, AdDuplex
  • AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2014 AdDuplex Windows Phone Statistics Report – December, 2014 Windows Phone Statistics Report Slide Number 3 Windows Phone Devices Worldwide Windows Phone 8 Manufacturers OS Versions – Worldwide OS versions by Country OS Versions – US Windows Phone 8.x Operators – US Windows Phone Devices – US Windows Phone Devices – Canada Windows Phone Devices – UK Windows Phone Devices – Poland Windows Phone Devices – India New Windows Phones spotted Slide Number 16
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