Maker Faire Shenzhen, April 2014. Atmel's position in the maker space

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What is Maker Faire? Maker Faire is the Greatest Show (and Tell) on Eartha family-friendly showcase of invention, creativity and resourcefulness, and a celebration of the Maker movement. Its a place where people show what they are making, and share what they are learning. Presentation is about the position of Atmel at the heart of the maker community, its relationship with Arduino and IoT (Internet of Things).

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  • 1. 2014 Atmel Corporation1 2014 Maker Faire Sander Arts Makers in Business ! VP, Marketing Atmel Corporation April, 2014, Shenzhen 4/8/2014

2. 2 2014 Atmel Corporation Thanks for having me ! 4/8/2014 3. 3 2014 Atmel Corporation Who is this guy ? 2014 Market Edge 4. 4 2014 Atmel Corporation Who is Atmel? 2014 Market Edge 5. Atmel Corporation Sander Arts - VP Marketing: Maker Faire Presentation 2014 Founded in 1984 2013 Revenue: $ 1.4B Over two Decades of Microcontroller Innovation & Leadership ~5,000 Employees Blue Chip Customer Base Headquarters: San Jose, CA 6. Outstanding Microcontroller Performance Sander Arts - VP Marketing: Maker Faire Presentation 2014 Worlds most popular 8-bit & 32-bit architectures, AVR & ARM Easy to use, very accessible Leading Supplier of 8-bit Microcontrollers Industrys 3rd largest 8-bit Supplier in 2012 Growth driven by proprietary Atmel AVR architecture Fast Growing Major 32-bit Microcontroller Supplier >36% CAGR 2009-2013 Market Leader in High-Growth Touch Sensing Solutions Advanced and innovative ecosystem 7. 7 2014 Atmel Corporation Atmel MCU/MPUs Enabling Embedded Solutions 4/8/2014 Memory Performance Tools 8-bit Flash MCUs Industry Leading 8-bit AVR Micros 32-bit Flash MCUs Lowest Power AVR & ARM M0+, M3 & M4 Cores Event System, Sercom, & PTC 32-bit MPUs Highly Secure Low Cost ARM9 & A5 Cores Tools 8. 8 2014 Atmel Corporation The Enabler of the Arduino 4/8/2014 9. 9 2014 Atmel Corporation At the heart of the Maker Community And Atmel is a partner from the very beginning for this exact reason: Flexibility and ease-of-use 10. 10 2014 Atmel Corporation Arduino Day 4/8/2014 11. 11 2014 Atmel Corporation Atmel powers 90+% of all 3D printers Facilitates Makers: Rapid prototyping Reduced costs Accelerated time to market 12. 12 2014 Atmel Corporation The Economist: The Third Industrial Revolution 13. 13 2014 Atmel Corporation Atmel Powers The Chinese Maker Movement 4/8/2014 Atmel is at the heart of maker community globally Now extending its support to Chinese maker communities Beijing Maker Space Maker Communities Cooperation Shenzhen Maker Space Independent Maker 14. 14 2014 Atmel Corporation Maker Communities Around the World 4/8/2014 Over 1,000 maker communities around the world In China, there are 19 maker communities. 15. 15 2014 Atmel Corporation 4/8/2014Sander Arts - VP Marketing: Maker Faire Presentation 2014 Can this be done? picoPower AVR Architecture, Event System Wide Flash Range, Up to 384kB Highly Integrated Devices QTouch Library Of Course! AVR Software Framework App Notes Reference Designs ATXMEGA32A4 ATXMEGA32C4 ATXMEGA32D4 ATXMEGA64A3 ATXMEGA64D3 ATXMEGA128A3 ATXMEGA128D3 ATXMEGA192D3 ATXMEGA256A3 ATXMEGA256A3B ATXMEGA256D3 32kB 64kB 128kB 192kB 256kB 384kB AVR XMEGA Portfolio Details ATXMEGA192A3 16. 17 2014 Atmel Corporation Hosts open source projects, and provides many collaboration tools Project and content open to community Project owners have complete control over their project, members, and tools. Easy access, easy to collaborate Atmel Studio extension available in Atmel Gallery http://spaces.atmel.com Atmel Spaces Enabling Open Source Community Development 17. 18 2014 Atmel Corporation Broad Customer Reach 4/8/2014 Atmel Gallery App Store 50,000 Users 200,000 Downloads First Embedded Developer App Store Atmel Studio Development Platform 65,000 Active Developers 2,000 Embedded SW Apps High Customer Satisfaction Rating 1,200,000 Development Boards 175,000 Forum Members Platform of Maker community Dedicated community in China with 20K members and ~50K posts Arduino Partnership AVR Freaks Community 200,000 Members Very Large Vendor Specific User Community Strong Tools & SW Partnerships Atmel MCU + Tools Ecosystem = Fastest Product Development 18. 19 2014 Atmel Corporation AVR Hero Design Contest 19. Add slide with China specifics around AVR contest 20. 21 2014 Atmel Corporation AVRs are creating new heroes! 21. 22 2014 Atmel Corporation Recent Kickstarter Wins Successfully Funded uARM (Shenzhen) Agent Smartwatch 1Sheeld DIWire MicroView Skirmos: Open Source Laser Tag Reactor Core MicroSlice OpenBCI SODAQ 22. 23 2014 Atmel Corporation LED Projects Powered by Atmel 23. 24 2014 Atmel Corporation 3D-Printing Projects Powered by Atmel 24. 25 2014 Atmel Corporation Arduino Projects Powered by Atmel 4/8/2014 25. 26 2014 Atmel Corporation The Internet of Things (IoT) During 2008, the number of things Connected to the Internet exceeded the Number of people on earth Source: Cisco July 2011 By 2020, there will be 30 billion connected devices Source: ABI Research May 2013 By 2018, 50% of the internet of things solutions will be provided by startups which are less than 3 years old. We can estimate what the internet of things will be like now. But we know that most of the things that will exist in 2018 we cant even conceive of because they havent been invented yet. Source: Gartner 4/8/2014 26. 27 2014 Atmel Corporation The Internet of Things Driving Smart Connected Devices 4/8/2014 Industrial Control Building Automation HMI Panels Retail Lifestyle Residential Energy Industrial Healthcare Patient Monitoring Elderly Care Smart Health Telecare White Goods Smart Lighting Home Automation Alarm Systems Automated Chores Automotive Fitness & Wellness Wearable Gaming Connected TV/STB Smart Meters Data Collectors Thermostats Security Car Access Power Train Safety BUS Controller RFMCU Sensor Battery IOT Endpoint 27. Atmel: Social Media Reach YouTube 1,408,525 Views LinkedIn 17,273 Followers Facebook 210,286 Likes 737,423 Monthly Reach 1M+ Monthly Impressions 208% YoY Growth Twitter Google+ 4,881 +1s Big Maker Community 1,000+ Blog Posts Since May 2013 500% Increase in Views YoY 506,246 Views Ranked top 3 social semiconductor company Second most-viewed partner in ARMs Connected Community Social influence score among the highest in the industry Blog Accolades Growing Network Youku 22,465 Views122% Growth in 5 Months Sina Weibo Chinese Blog Started in November 2013 19,609 Views 28. 29 2014 Atmel Corporation Atmel Has Strong MCU Awareness Q: Please select the processor vendors you are familiar with? 52% 51% 50% 48% 42% 33% 33% 31% 30% 28% 28% 24% 50% 44% 50% 47% 43% 34% 26% 29% 26% 26% 27% 23% TI Atmel Freescale Microchip Intel ST Altera AMD Xilinx Analog Devices NXP Renesas 2013 (N = 1,912) 2012 (N = 1,555) Source: UBM 2013 4/8/2014 29. 30 2014 Atmel Corporation Atmel Rises Towards Leadership No. 1996 Rank 1998 Rank 2008 Rank 2010 Rank 2012 Rank 1 Motorola Motorola Renesas Renesas Renesas 2 NEC NEC Freescale Freescale Freescale 3 Philips STM NEC Microchip Microchip 4 Hitachi Philips Microchip Atmel Atmel 5 Mitsubishi Hitachi Fujitsu TI TI 6 Toshiba Mitsubishi TI Fujitsu Infineon 7 Matsushita Microchip Infineon Infineon Fujitsu 8 SGS-Thomson Toshiba Atmel STM STM 9 Intel Siemens Samsung Samsung Cypress 10 Microchip TI STM Toshiba Toshiba 11 Siemens Fujitsu Toshiba NXP Samsung 12 Fujitsu Sanyo Panasonic Cypress NXP 13 TI Matsushita NXP Panasonic Panasonic 14 Sony Atmel Denso Sony Sony 15 Zilog Zilog Cypress Silicon Labs Silicon Labs 16 Sharp Sharp Sony Intel Melfas 17 Temic Sony Datang ROHM Intel 18 Sanyo Intel Sharp Holtek Holtek 19 National National Intel Melfas ROHM 20+ Atmel LG Semi Silicon Labs Elan Elan Sources: iSuppli (4/12) Gartner, Dataquest and Atmel Total MCU revenue excluding Smart Cards 4/8/2014 30. Sander Arts - VP Marketing: Maker Faire Presentation 2014 AVR & ARM 8-bit & 32-bit architectures. One of the: worlds broadest worlds most popular easiest to use a very strong brand in the market the hearts and minds of the Arduino community many, easy to use examples one of the worlds largest eco systems one of the largest independent communities a very large, global social footprint the connectivity pieces, touch, and low power to win in IoT the right company culture that embraces Makers globally In summary: Atmel has The right ingredients to enable you to be successful! 31. 32 2014 Atmel Corporation In closingwe are the Maker enablers, but the power is with you Many people gather wood (to make the) flame higher! 32. 2014 Atmel Corporation Atmel, Atmel logo and combinations thereof, Enabling Unlimited Possibilities, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others. Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life. 2014 Atmel Corporation33 Sander Arts - VP Marketing: Maker Faire Presentation 2014 4/8/2014

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