Amazon 101: Owning Your Brand Strategy

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    22-Jan-2018

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  • BRAND STRATEGY SERIES

    Amazon 101: Owning Your Brand Strategy

  • Digital Marketing on Amazon

    2Copyright 2017 ChannelAdvisor

    Sponsored Products Headline Search AdsProduct Display Ads

    Automatic or Manual (Keyword) Targeting

    Combination graphic and text-based ad unit

    Automatic or Manual (Keyword) Targeting

  • Watch the full presentation on-demand below for more on Amazons marketing tools for brands:

    Copyright 2017 ChannelAdvisor 3

    https://www.channeladvisor.com/resources/library-webinars/amazon-101-owning-your-brand-strategy/?utm_campaign=NA-Amazon 101 SlideShare-Aug 2017&utm_medium=Social&utm_source=Slideshare&utm_content=Webinarhttps://www.channeladvisor.com/resources/library-webinars/amazon-101-owning-your-brand-strategy/?utm_campaign=NA-Amazon 101 SlideShare-Aug 2017&utm_medium=Social&utm_source=Slideshare&utm_content=Webinar

  • Success on Amazon is About Visibility

    4Copyright 2017 ChannelAdvisor

    Remember,

    everything

    above the

    fold is

    advertising

    driven

  • and Protecting your Brand

    5Copyright 2017 ChannelAdvisor

    What do potential customers see first when they search your brand?

  • What is Non-Brand Traffic?

    6

    BRAND

    GoPro

    GoPro Camera

    Buy GoPro Cameras

    GoPro Hero5 Black

    NON-BRAND

    Wearable Camera

    HiDef Camera

    Garmin Camera

    Pro Go Kart Driver

    Copyright 2017 ChannelAdvisor

  • Building a Non-Brand Campaign

    7Copyright 2017 ChannelAdvisor

  • 8

    Building a campaign|Some things to think about:

    Copyright 2017 ChannelAdvisor

    How are people searching for your brand?

    How are you going to set your campaigns?

    Are you aligning your bids wit your campaign

    objectives?

  • 9

    Tip #1:

    When building category-level brand

    campaigns, add general brand terms and

    brand terms from other categories as exact

    match negatives to ensure tight segmentation

    Copyright 2017 ChannelAdvisor

  • 10

    Review Budget Limitations throughout the day to ensure maximum visibility

    for high converting terms

    Copyright 2017 ChannelAdvisor

    Tip #2:

  • 11

    Review performance data at the product-level, remove low converting

    ASINs

    Copyright 2017 ChannelAdvisor

    Tip #3:

  • Want more tips? Watch the full webinar on-demand!

    Copyright 2017 ChannelAdvisor 12

    https://www.channeladvisor.com/resources/library-webinars/amazon-101-owning-your-brand-strategy/?utm_campaign=NA-Amazon 101 SlideShare-Aug 2017&utm_medium=Social&utm_source=Slideshare&utm_content=Webinarhttps://www.channeladvisor.com/resources/library-webinars/amazon-101-owning-your-brand-strategy/?utm_campaign=NA-Amazon 101 SlideShare-Aug 2017&utm_medium=Social&utm_source=Slideshare&utm_content=Webinar

  • Contact Us

    Newsletterchanneladvisor.com/newsletter

    Blogchanneladvisor.com/blogWebwww.channeladvisor.comTwitter@ChannelAdvisor

    13

    Get in touch:

    Copyright 2017 ChannelAdvisor

    https://www.channeladvisor.com/contact-us/?utm_campaign=NA-Amazon 101 SlideShare-Aug 2017&utm_medium=Social&utm_source=Slideshare&utm_content=Contact Ushttps://go.channeladvisor.com/NA-CA-Newsletter-Sign-up.html?utm_campaign=NA-Amazon 101 SlideShare-Aug 2017&utm_medium=Social&utm_source=Slideshare&utm_content=Newsletterhttps://go.channeladvisor.com/NA-Subscribe-to-Blog.html?utm_campaign=NA-Amazon 101 SlideShare-Aug 2017&utm_medium=Social&utm_source=Slideshare&utm_content=bloghttp://www.channeladvisor.com/https://twitter.com/channeladvisor

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