Make better decisions

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  • maruays@hotmail.com25 2558

  • Harvard Business Review, May 2015

  • Beshears Gino :1. 2. 3. 4. 5.

  • 1 1 1 1.10

    1 ?

    .10 .05 1.05

    1.10 ( 1 )

  • 2 5 5 5

    100 100

    100 5 5-5-5

    100-100 100

  • 3

    48 ?

    24 47 48 2

    = 24 1

  • 1. 2. 3. 4.

    5.

  • 1.

    1 (System 1 thinking)

    2 (System 2 thinking)

  • 2. :

    1.

    2.

  • 3.

    (insufficient motivation and cognitive biases) 1.

    ? (lack of motivation)

    2. ? (cognitive biases)

  • 4.

    (Choice architecture and nudges) Richard Thaler Cass Sunstein .. 2008

  • (slide ) 4.1 1 ( )

    4.1 () 4.1 () 4.1 ()

    4.2 2 () 4.2 () 4.2 () 4.2 () 4.2 () 4.2 () 4.2 () 4.2 ()

    4.3 () 4.3 () 4.3 ()

  • 4.1 1 4.1 () (Arouse emotions):

  • 4.1 1 () 4.1 () (Harness biases):

    (man on the bench effect)

  • 4.1 1 () 4.1 () (Simplify the

    process):

    (Streamlining processes)

  • 4.2 2 4.2 ()

    (Use Joint, rather than, separate evaluations):

  • 4.2 2 () 4.2 () (Create opportunities for

    reflection):

  • 4.2 2 () 4.2 () (Use planning prompts):

    (Follow through)

  • 4.2 2 () 4.2 () (Inspire broader

    thinking): (What should I do?)

    (What could I do?)

    " " " "

  • 4.2 2 () 4.2 () (Increase accountability):

  • 4.2 2 () 4.2 () (Encourage the

    consideration of disconfirming evidence): ( -confirm bias) (-escalation of commitment)

  • 4.2 2 () 4.2 () (Encourage

    the consideration of disconfirming evidence)() (

    ?)

  • 4.2 2 () 4.2 () (Use reminders):

    2 1

    ( )

    Atul Gawande (surgery checklist) .. 2008 36% 47%

  • 4.3 4.3 () (Set the default):

    4.3 () (Build in Automatic adjustments): 1 2 (add buffer time)

  • 1 2 2 1

  • 5.

    :

    5.1 5.2 5.3 ( "")

    ( "")

  • 5.1 (Identify the desired outcome):

    5.2

    (Identify possible solutions and focus on one):

    5.3 (Introduce the change in some areas of the organization (the Treatment group) and not others (the Control group):

  • Thomas Edison

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