린스타트업 이해와 Case study(Lean Startup and Case Study)

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<ol><li> 1. Case Study IDG Ventures Korea / </li><li> 2. </li><li> 3. ? . </li><li> 4. ? </li><li> 5. Lean Startup ? </li><li> 6. Lean Startup STRICTLY CONFIDENTIAL 7 Lean , Startup Lean Startup </li><li> 7. STRICTLY CONFIDENTIAL 8 , -&gt; -&gt; (, , ) , -&gt; -&gt; , -&gt; () , (), </li><li> 8. STRICTLY CONFIDENTIAL 9 Think Big, Start Small, Scale Fast / (Learning), Focus, Speed, Learning (Balance) , </li><li> 9. Lean Startup STRICTLY CONFIDENTIAL 10 1. () 2. ( ) 3. 4. (Build) (Measure) (Learn) (Speed) 5. () </li><li> 10. Lean Startup </li><li> 11. : 1. Team STRICTLY CONFIDENTIAL 12 , , A (Entrepreneurship) (Intrapreneurship) Intrapreneurship / -&gt; Line: Naver Japan -&gt; Daum NIS (Next Incubation Studio) -&gt; SKT 11 -&gt; CIC </li><li> 12. : 2. Vision STRICTLY CONFIDENTIAL 13 </li><li> 13. : 2. Vision STRICTLY CONFIDENTIAL 14 () (Pivot) () </li><li> 14. Simon Sineks Golden Circles: Start with Why STRICTLY CONFIDENTIAL 15 How What (Why) , (How) , (What) . , Why Vision . </li><li> 15. (Iteration Cycle) STRICTLY CONFIDENTIAL 16 (Iteration) IDEA BUILD PRODUCT MEASURE DATA LEARN </li><li> 16. 3 STRICTLY CONFIDENTIAL 17 1: Problem/Solution Fit (Idea) (Fit) -&gt; ? -&gt; (Must-Have) -&gt; ? (Feasible) -&gt; ? -&gt; MVP(Minimum Viable Product, ) </li><li> 17. MVP(Minimum Viable Product) STRICTLY CONFIDENTIAL 18 (Minimum Viable Product) Build-Measure-Learn /. . -&gt; . -&gt; . -&gt; / . -&gt; .( ) -&gt; MVP -&gt; . -&gt; . </li><li> 18. MVP STRICTLY CONFIDENTIAL 19 Groupon: 1 , () Dropbox: 3 Zappos: Facebook: Harvard Univ. : (+ ) : (1 ) </li><li> 19. CASE: STRICTLY CONFIDENTIAL 20 ? , ? 2013 9 2 2013 12 ( 21) . , . ... </li><li> 20. CASE: MVP () STRICTLY CONFIDENTIAL 21 MVP (2013.09) 4: , DB, , 2 , x (2013.12) </li><li> 21. CASE: Iteration Cycle() STRICTLY CONFIDENTIAL 22 Build MeasureLearn Build -&gt; Measure -&gt; -&gt; Learn -&gt; -&gt; (4:30) -&gt; Native App -&gt; UI/UX </li><li> 22. 3 STRICTLY CONFIDENTIAL 23 2: Solution/Market Fit ( ) -&gt; Problem/Solution Fit ? -&gt; ? , Dynamics, ? -&gt; ? -&gt; () ? -&gt; (Tipping Point)? </li><li> 23. 3 STRICTLY CONFIDENTIAL 24 3: Scale Up , , -&gt; -&gt; , , -&gt; , -&gt; / , ? -&gt; / </li><li> 24. Lean </li><li> 25. (Demand) , (Supply) Existing Alternatives () High-Level Concept () Early Adopters (, , ), (LTV), , , , , 1 4 8 3 5 9 2 7 6 </li><li> 26. STRICTLY CONFIDENTIAL 27 - BM Canvas: BM - Lean Canvas: , - - - - - (MVP) </li><li> 27. STRICTLY CONFIDENTIAL 28 ( 15 ) ( ) ( ) . . </li><li> 28. : 1,2 STRICTLY CONFIDENTIAL 29 1. -&gt; 3 . -&gt; Pain Point, , -&gt; -&gt; -&gt; / 2. -&gt; ? (, GMarket, , ), / -&gt; Main Stream Early Adopter (Zero to One) -&gt; Profile? (, , , ) -&gt; . (Size, ) </li><li> 29. : 3. STRICTLY CONFIDENTIAL 30 3. (Unique Value Proposition) -&gt; () ? -&gt; Early Adopter -&gt; Value -&gt; High-Level Concept ) : : 3 : (, ) : 1 : 1 : , </li><li> 30. : 4, 6 STRICTLY CONFIDENTIAL 31 4. (Solution) -&gt; 3 -&gt; , Problem / -&gt; ? ? -&gt; Brain Storming Problem 5. (Unfair Advantage) -&gt; , , 6. (Revenue Stream) -&gt; , , , -&gt; , , -&gt; Premium VS Freemium, Lifetime Value -&gt; , ? </li><li> 31. : 8. STRICTLY CONFIDENTIAL 32 7. (Cost Structure) -&gt; Cost Driven VS Value Driven 8. (Key Metrics) -&gt; -&gt; Download, , , ARPPU, DAU -&gt; : User , -&gt; Facebook: , (1 ) -&gt; , ? -&gt; Analytics Tool ? -&gt; AARRR(Acquisition, Activation, Retention, Revenue, Referral) </li><li> 32. STRICTLY CONFIDENTIAL 33 . . : () ? () -&gt; ? : ? ( ) -&gt; ? : ? () -&gt; () ? </li><li> 33. STRICTLY CONFIDENTIAL 34 </li><li> 34. STRICTLY CONFIDENTIAL 35 / , B2B , / (, , ) 1: : 5 4 3 2 1 : ( ): 2: : 5 4 3 2 1 : ( ): 3: : 5 4 3 2 1 : ( ): : , , (Early Adopter, , ) </li><li> 35. STRICTLY CONFIDENTIAL 36 -&gt; (PPT) -&gt; , 1 -&gt; ? -&gt; , , -&gt; . </li><li> 36. Case Study </li><li> 37. Lean Startup (Modified by , ) </li><li> 38. (Persona)? </li><li> 39. Product Business Plan ! Product(MVP) . </li><li> 40. FOCUS, SPEED ! Lean Canvas Minimum Viable Product Validating by key metrics Lean Canvas MVP ! </li><li> 41. IDEA &gt; PRODUCT &gt; DATA </li><li> 42. IDEA &gt; PRODUCT &gt; DATA </li><li> 43. Who &amp; What Persona &amp; MVP Minimum Viable Product IDEA &gt; PRODUCT &gt; DATA ? ? MVP ? </li><li> 44. / IDEA &gt; PRODUCT &gt; DATA </li><li> 45. Interview w/ prototype IDEA &gt; PRODUCT &gt; DATA ( ) MVP . MVP ! </li><li> 46. / 3 3 / / IDEA &gt; PRODUCT &gt; DATA () </li><li> 47. / 3 3 / / / IDEA &gt; PRODUCT &gt; DATA () </li><li> 48. IDEA &gt; PRODUCT &gt; DATA </li><li> 49. _ </li><li> 50. Specification Code/Design IDEA &gt; PRODUCT &gt; DATA High fidelity prototype </li><li> 51. IDEA &gt; PRODUCT &gt; DATA Good bye, POWER POINT PPT ? (MVP) . Lean Canvas 1 . </li><li> 52. ? ? IDEA &gt; PRODUCT &gt; DATA - ! </li><li> 53. IDEA &gt; PRODUCT &gt; DATA Daum MVP . </li><li> 54. 1st MVPForm Builder IDEA &gt; PRODUCT &gt; DATA , / ( ) . MVP MVP . Back-end . </li><li> 55. Lean Canvas with key metrics 1st MVP IDEA &gt; PRODUCT &gt; DATA &amp; MVP Working . </li><li> 56. IDEA &gt; PRODUCT &gt; DATA </li><li> 57. MVP 2 IDEA &gt; PRODUCT &gt; DATA </li><li> 58. IDEA &gt; PRODUCT &gt; DATA </li><li> 59. / 3 3 / / 6 40 2.97 / IDEA &gt; PRODUCT &gt; DATA </li><li> 60. UV/PV// IDEA &gt; PRODUCT &gt; DATA </li><li> 61. UV/PV// IDEA &gt; PRODUCT &gt; DATA Vanity metrics (?) . UV/PV . </li><li> 62. UV/PV// Key metrics // &amp; Conversion Rate IDEA &gt; PRODUCT &gt; DATA </li><li> 63. Key metrics ? ? ? ? IDEA &gt; PRODUCT &gt; DATA TREND? ? </li><li> 64. Cohort Analysis 2 ? ? ? IDEA &gt; PRODUCT &gt; DATA Key metrics </li><li> 65. IDEA &gt; PRODUCT &gt; DATA FOCUS, SPEED ! </li><li> 66. MVP </li><li> 67. MARKET, CUSTOMER Learning LEAN From Customers , </li><li> 68. 2012 11, Daum 2013 2, 2014 1, Daum . , 2015 7, DaumKakao </li><li> 69. </li><li> 70. Launch fast! The reason to launch fast is not so much that it's critical to get your product to market early, but that you haven't really started working on it till you've launched. </li><li> 71. JUST START, DONT BE CHICKEN! </li><li> 72. , No. 1 YouTube http://www.youtube.com/user/dareinvest Lean Lean Life (platum.kr) IDG Ventures Korea mlee@idgvk.com </li></ol>