Lean Startup Bootcamp

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    16-Jul-2015

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<p>Lean StartupBootcamp Incutex</p> <p>Abril 2014</p> <p>@incutex #BCincutex #leanstartup @thetechpubcba #thetechpubContexto</p> <p>Qu significa emprender hoy?1 Los costos de hacer una startup han disminuido dramticamente2 Hay mucha mas gente online3 Las transacciones son ms fciles.</p> <p>Este escenario est generando que las nuevas startups puedan surgir de una forma ms barata, rpida, simple y de forma ms inteligente. </p> <p>The use of platforms enabled by open source and free softwareThe application of agile development methodologiesFerocious customer-centric Rapid Iteration, as exemplified by the Customer Development process.1 Los costos de hacer una startup han disminudo dramticamente: Mientras que en otra poca se podan gastar cientos de miles de dlares en servidores, licencias de software y ancho de banda. Hoy todo eso puede conseguirse gratis o pagando a medida que lo utilizs, gracias a que todo se realiza en la nube. Entonces los costos se reducen a pagar el sueldo de quien est desarrollando el producto.2 Hay mucha mas gente online. La penetracin de internet, de redes sociales y smartphones, hacen que sean millones de personas a las cuales se les puede vender algo o brindar algun servicio.3 Las transacciones son ms fciles. La plataformas de base dan soporte para que pueda utilizarse ese servicio sin necesidad de tener que desarrollarlo. Las integraciones con facebook, google, paypal, bitcoin.Este escenario est generando que las nuevas startups puedan surgir de una forma ms barata, rpida, simple y de forma ms inteligente. Ya que construir un producto web o mobile es ms barato y rpido, y llegar a mucha cantidad de gente es ms fcil y mucho ms medible. La startup se desarrolla pudiendo tomar decisiones de forma iterativa sobre el producto y sobre el mercado, y basado totalmente en el comportamiento de los clientes, que proveen un feedback de primera mano.</p> <p>Origen</p> <p>Filosofa LeanMetodologas gilesDesarrollo de clientes</p> <p>PrincipiosLos emprendedores estn en todos ladosEntrepreneurs are everywhere.You dont have to work in a garage to be in a startupEmprender es GestionarEntrepreneurship is managementA startup is an institution, not just a product, so it requires management, a new kind of management specifically geared to its context.Aprendizaje ValidadoValidated LearningStartups exist not to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision. Contabilidad de la Innovacin Innovation AccountingTo improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work. This requires a new kind of accounting, specific to startups.Contruir - Medir - AprenderBuild - Measure - Learn</p> <p>Definicin de StartupUna startup es una institucin humana diseada para crear productos y servicios innovadores en condiciones de extrema incertidumbreUna startup es una organizacin temporal diseada para buscar un modelo de negocios escalable y repetibleTop 5 de Mitos en Lean StartupsMito 1 Lean significa barato. Lean Startups tratan de gastar la menor cantidad de dinero posible. Lean no es sobre costos, se trata de la velocidad.Mito 2 La metodologa de Lean Startup es solamente para las empresas en la web 2.0, internet y compaas de software.</p> <p>Esta metodologa se aplica a todas las empresas que se enfrentan a la incertidumbre acerca de lo que los clientes desean.Mito 3Lean Startups son empresas que hacen Bootstrapping.</p> <p>Lo que las diferencia es la disciplina y el enfoque para determinar en donde y cuando gastar el dinero.Mito 4 Lean Startups son empresas muy chicas</p> <p>Las empresas establecidas tienen mucho para ganar aplicando las tcnicas de lean startups.Mito 5Lean Startups pierden la visin de la empresa a manos de la informacin o la retroalimentacin de los clientes. </p> <p>Lean Startups estn impulsadas por una visin convincente, y son rigurosas sobre testear cada elemento de esta visin contra la realidad. Conceptos ClaveSh*t entrepreneurs say</p> <p>Get Keep Grow</p> <p>MVPThe MVP is NOT about the product.The MVP is an experiment to help you and your team to gain validated learning.</p> <p>Without a hypothesis statement, youre not building an MVP. Youre just building a product.Customer Development</p> <p>Agil vs Cascada</p> <p>Agil vs Cascada</p> <p>Herramientas</p> <p>Segmento de clientesCiclo de UsoPersonaUn dia en la vida</p> <p>PivotZoom-in pivot.Zoom-out pivot. Customer segment pivot.Customer need pivot. Platform pivot. Business architecture pivot.Value capture pivot. Channel pivot.Technology pivot.</p> <p>Zoom-in pivot. In this case, what previously was considered a single feature in a product becomes the whole product. This highlights the value of focus and minimum viable product (MVP), delivered quickly and efficiently.Zoom-out pivot. In the reverse situation, sometimes a single feature is insufficient to support a customer set. In this type of pivot, what was considered the whole product becomes a single feature of a much larger product.Customer segment pivot. Your product may attract real customers, but not the ones in the original vision. In other words, it solves a real problem, but needs to be positioned for a more appreciative segment, and optimized for that segment.Customer need pivot. Early customer feedback indicates that the problem solved is not very important, or money isnt available to buy. This requires repositioning, or a completely new product, to find a problem worth solving.Platform pivot. This refers to a change from an application to a platform, or vice versa. Many founders envision their solution as a platform for future products, but dont have a single killer application just yet. Most customers buy solutions, not platforms.Business architecture pivot. Geoffrey Moore, many years ago, observed that there are two major business architectures: high margin, low volume (complex systems model), or low margin, high volume (volume operations model). You cant do both at the same time.Value capture pivot. This refers to the monetization or revenue model. Changes to the way a startup captures value can have far-reaching consequences for business, product, and marketing strategies. The free model doesnt capture much value.Engine of growth pivot. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Picking the right model can dramatically affect the speed and profitability of growth.Channel pivot. In sales terminology, the mechanism by which a company delivers it product to customers is called the sales channel or distribution channel. Channel pivots usually require unique pricing, feature, and competitive positioning adjustments.Technology pivot. Sometimes a startup discovers a way to achieve the same solution by using a completely different technology. This is most relevant if the new technology can provide superior price and/or performance to improve competitive posture.</p> <p>Modelado de Negocios</p> <p>Metricas AARRR</p> <p>Validation Board</p>