The Art of Picking a Co-founder

  • The Art of Finding a Co-founder by Guy Kawasaki The Art of the Start, version 2.0
  • What Co-founders Should Share
  • VISION What do customers need? How will the market evolve? How will technology change?
  • SIZE What do customers need? How will the market evolve? How will technology change? What kind of company do we want? How big a company do we want? What will our future titles be?
  • COMMITMENT What are our personal priorities? What sacrifices will we make? How long will we do this?
  • How Co-founders Should Differ
  • EXPERTISE What can you do that I canât? What can I do that you canât? What can neither of us do?
  • ORIENTATION Whoâs got the microscope? Whoâs got the telescope? Whoâs got the gyroscope?
  • PERSPECTIVE Young versus old? Engineering versus marketing? Male versus female?
  • Words of Wisdom
  • Don't rush Take your time and do this right. Think âmarriage,â not âfling.â
  • Recruit to build, not to fund Donât hire to attract investors. Hire to make your team stronger.
  • Plan for the worst, hope for the best Make everybody vest, even you. Do this now, before thereâs something to fight over.
  • Pass the Shopping Center Test If you saw your potential co- founder at a shopping center, what would you do? Leave to chance that you make contact? Go to another shopping center? Run right over?
  • If youâre strong initial reaction isnât to dash over to the person, do not make him or her your cofounder. This is the second most important relationship youâll ever make in your lifeâmaybe the most important, in fact. So go slow, do it right,and hopefully do it once.
  • Photo credits: Jrm Llvr This SlideShare is based on a tiny part of Guyâs upcoming book, The Art of the Start, Version 2.0. If you like it, thereâs a lot more from where this came. The book will be out in March, 2015.
People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least…