Социальные сети в Украине, весна 2015

  • Published on
    26-Jul-2015

  • View
    458

  • Download
    3

Embed Size (px)

Transcript

1. 2015 Brand Analytics () 2015 2. , 2015. () , . , , . , ! : , 1 . () - , , , . . 3. 2015 130 7,5 , . 5,771 622 309 269 130 114 25 0 2,000 4,000 6,000 8,000 Instagram Livejournal 71,283 20,515 2,275 2,396 849 21,039 1,149 0 20,000 40,000 60,000 80,000 Instagram Livejournal , . Brand Analytics, 2015 4. ** ( 1 ) 5 771 300 ** 41,7% 58,3% ** ( 37,8% ) Brand Analytics, 2015 26.5% 38.7% 29.5% 4.9% 0.4% 0.1% 18 18-24 25-34 35-44 45-54 55 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 5. ** ( 1 ) 621 900 ** 44,2% 55,8% ** ( 3,6% ) FACEBOOK 0.1% 9.5% 41.0% 30.1% 13.2% 6.0% 18 18-24 25-34 35-44 45-54 55 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% Brand Analytics, 2015 6. ** ( 1 ) 309 200 ** 22,3% 77,7% Instagram INSTAGRAM Brand Analytics, 2015 7. ** ( 1 ) 268 500 ** 29,2% 70,8% ** ( 83,9% ) , -100.000 Brand Analytics, 2015 6.2% 3.9% 21.4% 25.7% 21.2% 21.6% 18 18-24 25-34 35-44 45-54 55 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 8. ** ( 1 ) 129 600 ** 38,5% 61,5% ** ( 79,0% ) Brand Analytics, 2015 5.9% 7.5% 24.1% 29.5% 19.0% 14.0% 18 18-24 25-34 35-44 45-54 55 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 9. ** ( 1 ) 114 100 ** 50,0% 50,0% Twitter TWITTER Brand Analytics, 2015 10. ** ( 1 ) 24 800 ** 53,6% 46,4% ** ( 19,8% ) LIVEJOURNAL Brand Analytics, 2015 8.9% 37.4% 32.3% 14.2% 7.0% 0.1% 18 18-24 25-34 35-44 45-54 55 0.0% 10.0% 20.0% 30.0% 40.0% 11. , 2015 , 2015 53.6% 50.0% 44.2% 41.7% 38.5% 29.2% 22.3% 46.4% 50.0% 55.8% 58.3% 61.5% 70.8% 77.7% 0% 20% 40% 60% 80% 100% LiveJournal Twitter Facebook Instagram 26.5% 38.7% 37.4% 29.5% 32.3% 41.0% 24.1% 21.4% 14.2% 30.1% 29.5% 25.7% 13.2% 19.0% 21.2% 0% 20% 40% 60% 80% 100% LiveJournal Facebook 18 18-24 25-34 35-44 45-54 55 Brand Analytics, 2015 12. : Brand Analytics , , . -: , , -. . : , - , . - , . : , . : . 13. Brand Analytics http://br-analytics.ru