Associations EPFL - Community Management 101

  • Published on
    13-Jul-2015

  • View
    213

  • Download
    0

Embed Size (px)

Transcript

Prsentation PowerPoint

Community Management 101

Yan LuongHead of Digital Prsence Suisse25/11/2014ProgrammeIntroductionStratgie mdias sociauxPlateformes, pages & publicationsSocial media management softwareeRputation & monitoring

EPFL Presentation | 01.2013#

Les mdias sociaux en 2013Les mdias sociaux constituent une tendance sociologique majeureChaque individu est un mdia potentielDe nouveaux formats et puissances mdiatiques ont mergLes organisations sont devenues des crateurs de mdia

Membres de lorganisationOrganisationMdias de masseNews

Evnements, sites web, publicitRelations mdia, vnements, Mdias tradMdias sociauxEPFL Presentation | 01.2013#

Social Media ExplainedEPFL Presentation | 01.2013#Social Media Explained

EPFL Presentation | 01.2013#

Think MobileEPFL Presentation | 01.2013#Think Mobile

EPFL Presentation | 01.2013#

Social Media Success WheelEPFL Presentation | 01.2013#Objectifs

EPFL Presentation | 01.2013#MotivationEPFL Presentation | 01.2013#Contenus

EPFL Presentation | 01.2013#Storytelling

EPFL Presentation | 01.2013#Plateformes, pages & publications

Cover & avatarEPFL Presentation | 01.2013#

Visual Attention Level

EPFL Presentation | 01.2013#

ApplicationsEPFL Presentation | 01.2013#

EPFL Presentation | 01.2013#

SocialshakerEPFL Presentation | 01.2013#

North SocialEPFL Presentation | 01.2013#

InvolverEPFL Presentation | 01.2013#Pagemodo

EPFL Presentation | 01.2013#

Personnaliser vos appsEPFL Presentation | 01.2013#

Voil!EPFL Presentation | 01.2013#Recruter (des fans)

EPFL Presentation | 01.2013#RecruterHomepageMdias traditionnelsNewsletters, signatures emailFacebook AdsVotes & castingsCommunauts existantes

EPFL Presentation | 01.2013#

HomepageEPFL Presentation | 01.2013#

Social PluginsEPFL Presentation | 01.2013#Mdias traditionnels

EPFL Presentation | 01.2013#Think about it

EPFL Presentation | 01.2013#

Facebook AdsEPFL Presentation | 01.2013#Facebook Ads

EPFL Presentation | 01.2013#Boost

EPFL Presentation | 01.2013#

Inviter des contactsEPFL Presentation | 01.2013#Devenir sa page

EPFL Presentation | 01.2013#

Communauts existantesEPFL Presentation | 01.2013#Chercher lengagement

EPFL Presentation | 01.2013#

Keep It ShortEPFL Presentation | 01.2013#

Pictures are the new blackEPFL Presentation | 01.2013#

Some stats EPFL Presentation | 01.2013#

When is your audience online?EPFL Presentation | 01.2013#

Business hours may not be the best time to postEPFL Presentation | 01.2013#

Sometimes Asking Is OKEPFL Presentation | 01.2013#

The Facebook Engagement MetricsEPFL Presentation | 01.2013#

Tips & TricksEPFL Presentation | 01.2013#

Organiser linformationEPFL Presentation | 01.2013#

Organiser linformationEPFL Presentation | 01.2013#

Organiser linformationEPFL Presentation | 01.2013#LearningsEPFL Presentation | 01.2013#Manage the risks

EPFL Presentation | 01.2013#Memes vs. Diffamation: une frontire floue

EPFL Presentation | 01.2013#One last tip: think before you post

EPFL Presentation | 01.2013#

Le saviez-vous?Aprs Google, Youtube est le 2me plus grand moteur de recherche au mondeEPFL Presentation | 01.2013#Il na jamais t aussi facile de faire de la vido

EPFL Presentation | 01.2013#Quelques conseils

EPFL Presentation | 01.2013#

EditionEPFL Presentation | 01.2013#

AbonnementsEPFL Presentation | 01.2013#

IntgrationEPFL Presentation | 01.2013#

IntgrationEPFL Presentation | 01.2013#Armez-vous de patience

95% des vidos Youtube natteignent pas 1000 vuesEPFL Presentation | 01.2013#

Lapp Instagram est aussi utilise que Google MapsEPFL Presentation | 01.2013#

InstagramEPFL Presentation | 01.2013#

statigr.amEPFL Presentation | 01.2013#Leconomie du hashtag (mot-dise, mot-clic)

EPFL Presentation | 01.2013#

Lconomie du hashtagEPFL Presentation | 01.2013#Quelques Tweets

EPFL Presentation | 01.2013#Social Media Management Tools

Facebook: FacebookEPFL Presentation | 01.2013#Instagram: Statigram

EPFL Presentation | 01.2013#Twitter: Tweedeck

EPFL Presentation | 01.2013#Cross Posting: Hootsuite

EPFL Presentation | 01.2013#

Workflow Management: HootsuiteEPFL Presentation | 01.2013#Cross posting throughout the day: Buffer

EPFL Presentation | 01.2013#Stats: Facebook

EPFL Presentation | 01.2013#Stats: Facebook

EPFL Presentation | 01.2013#

Evaluer le succs de ses postsEPFL Presentation | 01.2013#

Stats: Facebook & Twitter EPFL Presentation | 01.2013#Dtecter ses ambassadeurs

EPFL Presentation | 01.2013#Dtecter les influenceurs

EPFL Presentation | 01.2013#e-rputation & monitoringDfinitionLe-rputation est limage que les internautes se font dune marque ou dune personne EPFL Presentation | 01.2013#Impact sur le rfrencement

tend intgrer des lments qualitatifs bass sur les sentiments des internautes.

EPFL Presentation | 01.2013#De la ncessit de grer sa e-rputation

EPFL Presentation | 01.2013#La gestion de la rputationDans la pratique, les prestations de-rputation management comprennent gnralement:une dmarche de veille et de dtection des opinions et avis mis sur la marqueune dmarche danalyse des contenus dtects une dmarche de prvention et dalerte vis vis du client (marque / entreprise)une dmarche dinfluence pro-active des actions dfensives ou de rponses en cas de crise ou critiqueshttp://www.definitions-webmarketing.comEPFL Presentation | 01.2013#Les outilssmantiquequalitatifquantitatifEPFL Presentation | 01.2013#Quelques outils (gratuits ou presque)Google alertsSocialmentionMentionAlertiTweetreachFacebook searchTwitter searchYoutube searchInstagram searchFlickr searchEPFL Presentation | 01.2013#Encore des outils

EPFL Presentation | 01.2013#

Google AlertsEPFL Presentation | 01.2013#Mention

EPFL Presentation | 01.2013#Alerti

EPFL Presentation | 01.2013#Merci!

http://www.yanluong.com