Craft the Perfect Posts for the "Big 3" Social Networks

Report
of 74
Description
1. HOW TO CRAFT: THE PERFECT POSTS FOR ‘THE BIG 3’ SOCIAL NETWORKS 2. marketer, @sidekick by @hubspot co-author, twitter for @dummies #cookiecakelover @anum ANUM HUSSAIN…
Transcript
1. HOW TO CRAFT: THE PERFECT POSTS FOR ‘THE BIG 3’ SOCIAL NETWORKS 2. marketer, @sidekick by @hubspot co-author, twitter for @dummies #cookiecakelover @anum ANUM HUSSAIN BY 3. The Big 3 of WWII understood that world domination would only be possible by putting aside their differences, and working as a team. 4. #inbound2013 THINK OF YOUR BIG 3 SOCIAL NETWORKS THE SAME WAY. 5. It’s not about ... versus 6. It’s not about ... versus versus 7. It’s not about ... versus versus versus 8. It’s not about ... versus versus versus It’s about creating an alliance between the three greatest social levers you can pull. 9. #inbound2013 Now, this doesn’t mean you just copy-and-paste the same content across different channels. 10. It means you play to the strengths of each network. 11. Introducing 29 tips to craft the perfect posts for Facebook, LinkedIn, and Twitter. 12. NOTE: The following 29 tips are collected from various studies on social media effectiveness. Use them as starting points for success, but test each one to find what works best with your own audience. 13. FACEBOOK 14. Facebook provides six ways to launch your updates. StatusLinkPhoto VideoEvent Check-In 15. 1,500 possible stories are filtered through per day on an avg Facebook user’s News Feed Lars Backstrom, Facebook Engineering Manager In fact, 16. 1,500 possible stories are filtered through per day on an avg Facebook user’s News Feed Only 20% of them actually make a user feed. Lars Backstrom, Facebook Engineering Manager In fact, 17. So how do you ensure your content is included in that 20%? 18. @anum :: anumhussain.com Images on Facebook constituted 93%of the mostengaging posts. 1 ENGAGE FANS WITH PHOTOS Source: socialbakers 19. @anum :: anumhussain.com RecommendedUpload Size: 1200 x 1200 px(actually publishes as 504 px width, but this ensures quality). Shared Link Preview:1200 x 628px(actually publishes as 484 x 252 px) Shared Video Preview:504 x 283 px 2 UPLOAD QUALITY VISUALS 20. @anum :: anumhussain.com 3 REMOVE LINKS FROM LINK COPY 21. @anum :: anumhussain.com Posts with 80+ words garner 2X as much engagement.Source: http://bitly.com/10RLYpm4 INCREASE POST WORD COUNT Source: TrackMaven 22. @anum :: anumhussain.com Posts with 80+ words garner 2X as much engagement.Source: http://bitly.com/10RLYpm4 INCREASE POST WORD COUNT 2 years ago,the magic formula was