Museums & Social Media

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Museology / Uni Helsinki 10.10.2014 Slides: Janne Heinonen & Sanna Hirvonen

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<ul><li> 1. Museums&amp;SocialMedia Museology/UniHelsinki10.10.2014 JanneHeinonen@pikselia SannaHirvonen@sannahirvonen </li></ul> <p> 2. Kiasma PartoftheFinnishNa@onal Gallery AteneumArtMuseum MuseumofContemporaryArt Kiasma SinebrychoArtMuseum 2013 165000onsitevisitors 380000websitevisits 8500artworksincollec@ons Photo:FinnishNa@onalGallery/PetriVirtanen/Flickr(CCBY2.0) 3. Frombroadcas9ng tonetworks 4. SlidebyMichaelEdson hWp://www.slideshare.net/edsonm/michael-edson-lego-beowulf-and-the-web-of-hands-and-hearts-for-the-danish-na@onal-museum-awards 5. Thingshavechanged Source:hWp://smithsonian-webstrategy.wikispaces.com/Strategy+--+Themes 6. Societyhasmovedawayfromtheeraof boxestothe4meofnetworksandlinked, socialindividualism.Beingconnectedto people,alsofromelsewhere,isacultural necessityandlinks,notboxes,arethenew textureofvaluecrea4on. -EskoKilpi Source:hWp://eskokilpi.blogging./2014/04/15/the-wiki-way-of-working/ 7. Whatwetalkabout whenwetalkabout socialmedia 8. Socialmedia socialinterac@on communi@esandnetworks user-generatedcontent user-curatedcontent informa@onexchangefrommanytomany technologicalservices immediacy virality 9. Produceorconsume? Shareandconnectinforma@on, producenewcontent Shareinforma@on,comment Seekinghelpforthemselves Observing(fromadistance) Passive,noac@vity Creators Ac9veusers Opportunists+ Lurkers+ Sleepers Source:MiiaKosonen,Online-yhteisty/OsallistumisentasothWp://www.slideshare.net/miiak/online-yhteistyo 1% Max20% 80% 10. Levelsofpar9cipa9on Theholygrailofsocialdiscourse,where peopleinteractdirectlywitheachother aroundcontent Userinterac@onsareavailableforcomment andconnec@onbyotherusers individualinterac@onwiththecontentis networkedsothateachindividuals interac@onisavailable Thecontentmayberesponsivetoyou,butthe interac@veexperienceisnon-networked Museumdeliverscontentfor theusertopassivelyreceive Level5 Level4 Level3 Level2 Level1 We Me-to-we inmuseum Meandmeand meandmuseum Meandmuseum Museumtome Source:NinaSimon,ThePar@cipatoryMuseumhWp://www.par@cipatorymuseum.org/ 11. Whysocialmedia? 12. Museumsareonsocialmediaanyway 13. Kiasmasgoalsonsocialmedia Loweringthethreshold Arousinginterestinour content&amp;contemporaryart Informingonevents; marke@ng Encouraginginterac@on, buildingrela@onships Makingconnec@ons betweenart&amp; everydaylife Customerservice Outreach Engagement 14. Whatvaluecan socialmediabringto a)audiences b)museums? 15. hWps://www.facebook.com/rasvaleh?fref=ts 16. Photo:FinnishNa@onalGallery/PetriVirtanen KiasmaTweetupwithAlfredoJaar,April2014 17. Photo:FinnishNa@onalGallery/PetriVirtanen KiasmaTweetupwithAlfredoJaar 18. Selectedtweetsat hWps://storify.com/KiasmaMuseum 19. Communi4es,unlikebusinessunitsneedto con4nuouslyinvitetheinterac4onthat makesthemalive. -EskoKilpi Source:hWp://eskokilpi.blogging./2014/09/22/the-two-faces-of-digital-transforma@on/ 20. Kiasmassocialmediaworkow 21. Communitymanagement Managememberexperience Facilitateconversa@on Denethetoneofvoice Promoteandencourageproduc@vebehaviors Discourageandlimitdestruc@vebehaviors Monitor,measureandreport Source:hWp://www.slideshare.net/rhappe/community-management-fundamentals 22. Socialmediaas partofcustomer journey Before During Amerthevisit 23. Experiencing =Sharing 24. Challenges 25. IPR/Copyrights 26. Copyrights 27. Photo:BenHusman/Flickr(CCBY2.0) Workow 28. Lossofcontrol? Photo:JohnHritz/Flickr(CCBY2.0) 29. Networksinac9on TheSmithsonianIns@tu@onsWebandNewMedia strategyprocessisdoneonapublicwikiplaporm AnybodyinsideoroutsidetheSmithsoniancanjoin andhelp hWp://smithsonian-webstrategy.wikispaces.com/ 30. Socialmediaasaprofessionaltool 31. Tweetaboutwhatyoudo 32. Shareyourthoughtsinablog 33. Curate collect,organiseandsharerelevantcontent onaspecictopic highlightgoodcontentmadebyothers acuratorrolecanbetakenbyanindividualor anins@tu@on 34. Why? getfeedback ndcollaboratorsandnetworks boostyourmessage shareyourexper@se&amp;learnfromothers yourwork(oreld)willonlymaWerifpeople knowaboutit </p>