Social media contents strategy

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2014 9 4 2014 - . Owned Media Reading Lead 4 . ( www.marketcast.co.kr) .

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  • 1. (www.marketcast.co.kr)
  • 2. 2014 9 4 2014 - . Owned Media Reading Lead 4 . ( www.marketcast.co.kr) .
  • 3.
  • 4. Mission Strategy Marketing Communication Contents (1) Mission ( ) (2) Who we Serve ( ) (3) Benefit ( ) (4) Topic ( ) (5) Call to Action ( ?)
  • 5. Source: (2003)/
  • 6. Talk-able Buzz-able Share-able
  • 7. Liquid & Linked
  • 8. Branding Contents
  • 9. Branding Contents
  • 10. Sales Contents
  • 11. Sales Contents
  • 12. Sales Contents
  • 13.
  • 14. Source:http://blog.eladgil.com 2000 2012~ Date of Lunch Contents & Marketing Long form Content Short form Content (status messages) Pr Centric Communication Brand Centric Communication Multi Media Form Content Integrated MKT Communication
  • 15. Branded Contents Branded Engagement Story Trend Experience Game Contest Curation Brand Communication (Fun & Reality) (Easy & Benefit) Relevance
  • 16. Source: Contents Marketing 2014, Advertising Age(2014)
  • 17. Branded Content Liquid content Micro content Snackable content Native content Sponsored content Crowd Sourcing Content Omnichannel content
  • 18. Owned Media 1 2 3 4 5 6 GARAGE PARTY LEARN TO RIDE THE RIGHT BIKE STORIES GEAR & APPAREL FOR RIDERS
  • 19. Snackable content
  • 20. Paid Media Owned Media Earned Media , Sponsored
  • 21. Branded Contents
  • 22. Contents
  • 23. . . , 52 . '(Status)' . (status) Crowd Sourcing Contents
  • 24. Crowd Sourcing Contents
  • 25. Lead Contents . , , . . Web / Web
  • 26. Lead Contents
  • 27. "We're not in the business of Keeping the media companies alive We're in the business of connecting with consumers" ' ' . Trevor Edwards Vice President, Global Brand & Category Management / Nike
  • 28. URL: www.marketcast.co.kr E-mail: trend@webpro.co.kr Twitter: @youforyou Facebook: facebook.com/trendcast