What Social Media Platform Should You Be Using For Your Business?

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    E N T R E P R I S E

    What Social Media PlatformShould You Be Using For YourBusiness?FEB 10, 2015 by ENTREPRISE NK in SOCIAL M EDIA

    BROWSE

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    Choosing the right social media platform.

    Not a One Size Fits All

    You cant assume that every social media platform is just as good as the others. Choosing asocial media platform is not as easy one size fits all decision.

    You have to evaluate which kind of business you have and what social media platform willfit. If you have a restaurant or some kind of entertainment or maybe even a retailestablishment, youll want to consider using Facebook for your business. Why? Because

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    your business depends upon the engagement or relationship that you make with yourcustomers. You want your customers to feel like they know you and will want to come tovisit you. You became their friend. That is what Facebook will do for you. After all I haveseen on Facebook a request went out asking for you is the best embroidery shop in town todo some embroidery work on a bunch of coats. If embroidery is your business you want tobe the top of mind suggestion to the Facebook inquiry.

    Doing B2B or B2C?

    Another question you will want to ask yourself is this. Are you doing business to customer(B2C) or are you doing business to business (B2B)? If you are doing business to businessyou may want to be on LinkedIn instead of Facebook. Many business leaders reside onLinkedIn and they are your contacts. How are you going to reach them? Still making arelationship is important but it isnt to be LIKED, but more to be seen as the EXPERT. OnLinkedIn you will be posting articles about the expertise that you have in your business.LinkedIn is also a very valuable tool for networking into the businesses that you wish to dobusiness for. The demographics for Facebook needs to be considered for your niche. Oftentimes youll find more women than men. Does the demographics that you need for yourniche fit the demographics that is available (look at checkfacebook.com) to you inFacebook? Or is the demographics of LinkedIn more your target audience, those who do

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    business with you?

    For example:

    Lets say you are a mental health organization. You are not charity or non-profit service, butyou do services for the public for profit. When you look at your demographics of yourclients, you see that you have a majority of women in their upper forties and fifties, who aremiddle to upper income, and they are local. Mental health is a very emotional topic. Whereare women in their thirties, forties or fifties going to come to find answers for theirproblems? Chances are they will look for answers on Facebook. Facebook provides lots ofopportunity for expression from women about their daily lives. If they are in need ofemotional support or mental support, they will talk about it on Facebook, not on LinkedIn.However LinkedIn may also be a very good choice because the demographics on LinkedInsupports those who have higher incomes, are very professional and thus may be able toafford getting emotional or mental support from your organization. Maybe both socialmedia platforms can be considered a good choice for you. What will make the difference ishow you approach each platform in your marketing. This is why we say one size doesnt fitall. You will have to customize each social media platform for the audience it brings you.

    Save time consult a social media consultant.

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    There are many variables to consider when youre wanting to decide upon your socialmedia platform. Whichever platform that you choose you need to give it time. Once youhave decided to embark upon a social media presence, it is highly recommended that youconsult with a social media consultant. Spend an hour talking to them about your business,sharing your goals, and then ask them what they feel is your best platform. The smallamount of time invested in evaluating your social media platform will pay off and save youlots of time.

    Dont over think it, just make friends!

    At this point, all you have to do is to get started. Meet people online like you would withpeople in your neighborhood. Find out what their life is about, ask questions about thefamily, share about your life, and be a real person to them as well. After all, social media is social. We want to know you, not your business. If your potential customer likes you,trusts you, and sees that you have what they want, they will do business with you. And oneextra bonus is that you may have made a real friend and your life will be richer for that too.

    By Brianna Albertson

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    R E C E N T P O S T S

    BUSINESS DEV ELOPM ENT

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    BUSINESS DEV ELOPM ENT

    What Do You Want to Achieve inYour Marketing Plan?

    BUSINESS DEV ELOPM ENT

    From Disgruntled to Champion How to Turn an Unhappy ClientInto Your Best Customer

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    AT&T Small Business

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    bizcircle.att.com

    Building a Business is No Small Task. DiscoverSimple Tips Today!

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    Management

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