1. 1. All to play for Football Money LeagueSports Business Group January 2014
  2. 2. Revenues for the top 20 clubs grew 8% to €5.4 billion in 2012/13
  3. 3. 1. Real Madrid Revenue profile (€m)Social media activity @realmadrid9.9m 23%Facebook likes49.1m41%€518.9m (£444.7m) 36%Matchday €119m (£102m) Broadcasting €188.3m (£161.4m) Commercial €211.6m (£181.3m)188.3m (£161.4m)Average league match attendance2012/13 Domestic league position65,2681 FC Barcelona 2 Real MadridTrophies won0Madrid’s global renown and capacity to generate significant commercial revenue from outside the difficult Spanish market is central to their success.3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  4. 4. 2. FC Barcelona Revenue profile (€m)Social media activity @FCBarcelona10.9m 24%Facebook likes52.4m37%€482.6m (£413.6m) 39%Matchday €117.6m (£100.8m) Broadcasting €188.2m (£161.3m) Commercial €176.8m (£151.5m)188.2m (£161.3m)Average league match attendance2012/13 Domestic league position71,2351 FC Barcelona 2 Real MadridTrophies won1The club’s Board recently decided to pursue the option to redevelop Camp Nou rather than move to a new stadium nearby.3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  5. 5. 3. Bayern Munich Revenue profile (€m)Social media activity @FCBayern0.9m 20%Facebook likes11.6m 55%€431.2m (£369.6m)25%Matchday €87.1m (£74.7m) Broadcasting €107m (£91.7m) 87.1m (£74.7m) Commercial €237.1m (£203.2m)107m (£91.7m)237.1m (£203.2m)Average league match attendance2012/13 Domestic league position71,1031 Bayern Munich 2 Borussia DortmundTrophies wonBayern enjoy their highest placing in 11 years following their treble winning season.33 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  6. 6. 4. Manchester United Revenue profile (€m)Social media activity @ManUtd1.7m 30% 42%€423.8m (£363.2m) 28%Matchday €127.3m (£109.1m) Broadcasting €118.6m (£101.6m) Commercial €177.9m (£152.5m)118.6m (£101.6m)Facebook likes39.6mAverage league match attendance2012/13 Domestic league position75,5301 Manchester United 2 Manchester CityTrophies won1The club’s commercial operations continue to go from strength to strength, increasing by £34.9m (30%) in 2012/13.3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  7. 7. 5. Paris Saint-Germain Revenue profile (€m)Social media activity @PSG_inside1m13%Facebook likes6.5m€398.8m23%(£341.8m) 64%Matchday €53.2m (£45.6m) Broadcasting €90.9m (£77.9m) Commercial €254.7m (£218.3m)90.9m (£77.9m)Average league match attendance43,239 Trophies won1The club have enjoyed a remarkable rise, winning their first Championnat title in 19 years.2012/13 Domestic league position 1 Paris Saint-Germain 2 Olympique de Marseille 3 Olympique Lyonnais 4 Nice 5 Saint-Étienne
  8. 8. F6. Manchester City Revenue profile (€m)Social media activity @MCFC1.4m15%Facebook likes8.4m 53%€316.2m (£271m)32%Matchday €46.2m (£39.6m) Broadcasting €103.1m (£88.4m) Commercial €166.9m (£143m103.1m (£88.4m)Average league match attendance2012/13 Domestic league position46,9701 Manchester United 2 Manchester CityTrophies won0To break into the Money League top five the club will need to further improve upon its impressive commercial growth and on-pitch performance.3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  9. 9. 7. Chelsea Revenue profile (€m)Social media activity @chelseafc3.3m 27%32%€303.4m (£260m) 41%Matchday €82.5m (£70.7m) Broadcasting €123m (£105.4m) 82.5m (£70.7m) Commercial €97.9m (£83.9m)123m (£105.4m)97.9m (£83.9m)Facebook likes21.7mAverage league match attendance2012/13 Domestic league position41,4621 Manchester United 2 Manchester CityTrophies won1Stamford Bridge’s relatively limited capacity continues to hamper the club’s aspirations to grow matchday revenues.3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  10. 10. 8. Arsenal Revenue profile (€m)Social media activity @Arsenal3.4m 26%Facebook likes38%€284.3m (£243.6m) 36%Matchday €108.3m (£92.8m) Broadcasting €103.2m (£88.4m) Commercial €72.8m (£62.4m)103.2m (£88.4m)19mAverage league match attendance2012/13 Domestic league position60,0801 Manchester United 2 Manchester CityTrophies won0Matchday is Arsenal’s largest revenue source. We are unlikely to see this repeated at Arsenal, or any other Money League club in the future.3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  11. 11. 9. Juventus Revenue profile (€m)Social media activity @Juventusfc14% 25%0.9m Facebook likes9.5m€272.4m (£233.5m) 61%Matchday €38m (£32.6m) Broadcasting €166m (£142.3m) 38m (£32.6m) Commercial €68.4m (£58.6m)166m (£142.3m)68.4m (£58.6m)Average league match attendance2012/13 Domestic league position35,9731 Juventus 2 NapoliTrophies won12012/13 was a year of further progress on and off the pitch for Juventus, overtaking AC Milan and Internazionale to become the leading revenue generating club in Italy.3 AC Milan 4 Fiorentina 5 Udinese
  12. 12. 10. AC Milan Revenue profile (€m)Social media activity @acmilan1.7m10%Facebook likes19.3m37%€263.5m (£225.8m) 53%Matchday €26.4m (£22.6m) Broadcasting €140.9m (£120.8m) 26.4m (£22.6m) Commercial €96.2m (£82.4m)140.9m (£120.8m)96.2m (£82.4m)Average league match attendance2012/13 Domestic league position44,1231 Juventus 2 NapoliTrophies won0The Rossoneri have had a disappointing Serie A campaign thus far, their form has left them languishing in mid-table and led to the sacking of coach Massimilano Allegri.3 AC Milan 4 Fiorentina 5 Udinese
  13. 13. F11. Borussia Dortmund Revenue profile (€m)Social media activity @BVB0.7m 23%Facebook likes6.7m 43%€256.2m (£219.6m) 34%Matchday €59.6m (£51.1m) Broadcasting €87.6m (£75.1m) 59.6m (£51.1m) Commercial €109m (£93.4m)87.6m (£75.1m)Average league match attendance2012/13 Domestic league position79,8931 Bayern Munich 2 Borussia DortmundTrophies won0Dortmund is Germany’s second highest-ranked Money League club, but continue to generate significantly lower income than Bayern Munich.3 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  14. 14. 12. Liverpool Revenue profile (€m)Social media activity @LFC2.3m 22%Facebook likes14.7m 47%€240.6m (£206.2m) 31%Matchday €52.1m (£44.6m) Broadcasting €74.5m (£63.9m) 52.1m (£44.6m) Commercial €114m (£97.7m)74.5m (£63.9m)114m (£97.7m)Average league match attendance2012/13 Domestic league position44,7585 Tottenham Hotspur 6 EvertonTrophies won0The club’s six-year kit sponsorship deal with Warrior Sports from 2012/13 provided a substantial uplift compared with the previous deal with adidas.7 Liverpool 8 West Bromwich 9 Swansea City
  15. 15. F13. Schalke 04 Revenue profile (€m)Social media activity @s040.1m 21%Facebook likes1.7m 47%€198.2m (£169.9m) 32%Matchday €42.5m (£36.4m) Broadcasting €62.9m (£53.9m) 42.5m (£36.4m) Commercial €92.8m (£79.6m)62.9m (£53.9m)Average league match attendance2012/13 Domestic league position61,0161 Bayern Munich 2 Borussia DortmundTrophies won0Stronger performances from clubs such as Bayer Leverkusen and Borussia Mönchengladbach may threaten the Royal Blues’ future high placing in the Money League.3 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  16. 16. 14. Tottenham Hotspur Revenue profile (€m)Social media activity @SpursOfficial0.7m 27%31%Facebook likes3.6m€172m (£147.4m) 42%Matchday €46.9m (£40.2m) Broadcasting €72.7m (£62.3m) 46.9m (£40.2m) Commercial €52.4m (£44.9m)72.7m (£62.3m)Average league match attendance2012/13 Domestic league position36,1511 Manchester United 2 Manchester CityTrophies won0With a solid commercial structure, and the new domestic broadcast deal in place, Spurs’ position in future editions of the Money League is secure.3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  17. 17. 15. Internazionale Revenue profile (€m)Social media activity @inter0.4m12%Facebook likes3m40%€168.8m (£144.6m) 48%Matchday €19.4m (£16.6m) Broadcasting €81.5m (£69.8m) 19.4m (£16.6m) Commercial €67.9m (£58.2m)81.5m (£69.8m)Average league match attendance2012/13 Domestic league position42,0977 SS Lazio 8 CataniaTrophies won0The takeover of the club by Erick Thohir may accelerate plans to address Inter’s stadium issues.9 Internazionale 10 Parma 11 Cagliari
  18. 18. 16. Galatasaray Revenue profile (€m)Social media activity @GalatasaraySk3.5m 23%Facebook likes9.4m 44%€157m (£134.6m) 33%Matchday €35.4m (£30.3m) Broadcasting €51.9m (£44.5m)Average league match attendance2012/13 Domestic league position39,0931 Galatasaray 2 FenerbahçeTrophies won13 Besiktas 4 Bursaspor 5 KayserisporQualification for the Champions League looks essential if Galatasaray are to remain Turkey’s leading revenue generating club and move up the Money League.Commercial €69.7m (£59.8m)51.9m (£44.5m) 2
  19. 19. 17. Hamburger SV Revenue profile (€m)Social media activity @HSV0.1m 32% 50%€135.4m (£116m) 18%Matchday €43.2m (£37m) Broadcasting €24.7m (£21.2m) Commercial €67.5m (£57.8m)24.7m (£21.2m)Facebook likes0.6mAverage league match attendance2012/13 Domestic league position52,8295 SC Freiburg 6 Eintracht FrankfurtTrophies won0Hamburger SV climbed three places to 17th, the highest placed Money League club not playing in UEFA competitions.7 Hamburger SV 8 Borussia Mönchengladbach 9 Hannover 96
  20. 20. 18. Fenerbahçe Revenue profile (€m)Social media activity @Fenerbahce2.7m 22%Facebook likes7.1m44%€126.4m (£108.3m) 34%Matchday €27.7m (£23.7m) Broadcasting €43m (£36.9m) Commercial €55.7m (£47.7m)43m (£36.9m)55.7m (£47.7m)Average league match attendance40,895 Trophies won1The club progressed to the semi-final of the Europa League, the most advanced stage of a European competition it has reached.2012/13 Domestic league position 1 2 3 4 5Galatasaray Fenerbahçe Besiktas Bursaspor Kayserispor
  21. 21. 19. AS Roma Revenue profile (€m)Social media activity @OfficialASRoma16%0.3m Facebook likes31%2.5m€124.4m (£106.6m) 53%Matchday €20.1m (£17.2m) Broadcasting €66m (£56.6m) Commercial €38.3m (£32.8m)66m (£56.6m)38.3m (£32.8m)Average league match attendance42,062 Trophies won0Just over 50% of the seats for home games at the Stadio Olimpico were sold, emphasising the need for investment in new facilities.2012/13 Domestic league position 4 5 6 7 8Fiorentina Udinese AS Roma SS Lazio Catania
  22. 22. 20. Atlético de Madrid Revenue profile (€m)Social media activity @Atleti0.6m 23% 33%Facebook likes1.6m€120m (£102.8m) 44%Matchday €27.5m (£23.5m) Broadcasting €52.5m (£45m) Commercial €40m (£34.3m)52.5m (£45m)Average league match attendance2012/13 Domestic league position37,9561 Barcelona 2 Real MadridTrophies won1Los Rojiblancos have made a flying start to the 2013/14 season and reached the half-way mark having lost only once in all competitions.3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  23. 23. How we did it We have used the figure for total revenue extracted from the annual financial statements of the company or group in respect of each club, or other direct sources, for the 2012/13 season (unless otherwise stated). Revenue excludes player transfer fees, VAT and other sales related taxes. In a few cases we have made adjustments to total revenue figures to enable, in our view, a more meaningful comparison of the football business on a club by club basis. Each club’s financial information has been prepared on the basis of national accounting practice or International Financial Reporting Standards (“IFRS”). The financial results of some clubs have changed, or may in future change, due to the change in the basis of accounting practice. In some cases these changes may be significant.Based on the information made available to us in respect of each club, to the extent possible, we have split revenue into three categories – being revenue derived from matchday, broadcast and commercial sources. Clubs are not wholly consistent with each other in the way they classify revenue. In some cases we have made reclassification adjustments to the disclosed figures to enable, in our view, a more meaningful comparison of the financial results. Matchday revenue is largely derived from gate receipts (including season tickets and memberships). Broadcast revenue includes revenue from both domestic and international competitions. Commercial revenue includes sponsorship and merchandising revenues. For a more detailed analysis of the comparability of revenue generation between clubs, it would be necessary to obtain information not otherwise publicly available. Some differences between clubs, or over time, may arise due to different commercial arrangements and how the transactions are recorded in the financial statements, due to different financial reporting perimeters in respect of a club, and/or due to different ways in which accounting practice is applied such that the same type of transaction might be recorded in different ways.The publication contains a variety of information derived from publicly available or other direct sources, other than financial statements. We have not performed any verification work or audited any of the information contained in the financial statements or other sources in respect of each club for the purpose of this publication. For the purpose of the international comparisons, unless otherwise stated, all figures for the 2012/13 season have been translated at 30 June 2013 exchange rates (£1 = €1.1668; €1 = TRY2.508; €1 = BRL2.8714). Comparative figures have been extracted from previous editions of the Deloitte Football Money League, or from relevant annual financial statements or other direct sources. There are many ways of examining the relative wealth or value of football clubs and at Deloitte we have developed models of anticipated future cash flows to help potential investors or sellers do just that. However, for an exercise such as this, there is insufficient public information to do that. Here, in the Deloitte Football Money League, we use revenue as the most easily available and comparable measure of financial wealth.
  24. 24. Whilst Bayern Munich leapfrog Manchester United into third place, the English club has a realistic opportunity to regain top position in future years
  25. 25. Contacts Manchester Dan Jones, Paul Rawnsley, Alan Switzer PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK Telephone: +44 (0)161 455 8787 E-mail: [email protected] Mark Roberts Athene Place, 66 Shoe Lane, London, EC4A 3BQ, UK Telephone: +44 (0)20 7303 7841 E-mail: [email protected] further information, visit our website at www.deloitte.co.uk/sportsbusinessgroupDeloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms. This publication has been written in general terms and therefore cannot be relied on to cover specific situations; application of the principles set out will depend upon the particular circumstances involved and we recommend that you obtain professional advice before acting or refraining from acting on any of the contents of this publication. Deloitte LLP would be pleased to advise readers on how to apply the principles set out in this publication to their specific circumstances. Deloitte LLP accepts no duty of care or liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. © 2014 Deloitte LLP. All rights reserved. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Tel: +44 (0) 20 7936 3000 Fax: +44 (0) 20 7583 1198. Designed and produced by www.heliographic.co.uk Member of Deloitte Touche Tohmatsu Limited
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Deloitte Football Money League 2014

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  1. 1. All to play for Football Money LeagueSports Business Group January 2014
  2. 2. Revenues for the top 20 clubs grew 8% to €5.4 billion in 2012/13
  3. 3. 1. Real Madrid Revenue profile (€m)Social media activity @realmadrid9.9m 23%Facebook likes49.1m41%€518.9m (£444.7m) 36%Matchday €119m (£102m) Broadcasting €188.3m (£161.4m) Commercial €211.6m (£181.3m)188.3m (£161.4m)Average league match attendance2012/13 Domestic league position65,2681 FC Barcelona 2 Real MadridTrophies won0Madrid’s global renown and capacity to generate significant commercial revenue from outside the difficult Spanish market is central to their success.3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  4. 4. 2. FC Barcelona Revenue profile (€m)Social media activity @FCBarcelona10.9m 24%Facebook likes52.4m37%€482.6m (£413.6m) 39%Matchday €117.6m (£100.8m) Broadcasting €188.2m (£161.3m) Commercial €176.8m (£151.5m)188.2m (£161.3m)Average league match attendance2012/13 Domestic league position71,2351 FC Barcelona 2 Real MadridTrophies won1The club’s Board recently decided to pursue the option to redevelop Camp Nou rather than move to a new stadium nearby.3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  5. 5. 3. Bayern Munich Revenue profile (€m)Social media activity @FCBayern0.9m 20%Facebook likes11.6m 55%€431.2m (£369.6m)25%Matchday €87.1m (£74.7m) Broadcasting €107m (£91.7m) 87.1m (£74.7m) Commercial €237.1m (£203.2m)107m (£91.7m)237.1m (£203.2m)Average league match attendance2012/13 Domestic league position71,1031 Bayern Munich 2 Borussia DortmundTrophies wonBayern enjoy their highest placing in 11 years following their treble winning season.33 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  6. 6. 4. Manchester United Revenue profile (€m)Social media activity @ManUtd1.7m 30% 42%€423.8m (£363.2m) 28%Matchday €127.3m (£109.1m) Broadcasting €118.6m (£101.6m) Commercial €177.9m (£152.5m)118.6m (£101.6m)Facebook likes39.6mAverage league match attendance2012/13 Domestic league position75,5301 Manchester United 2 Manchester CityTrophies won1The club’s commercial operations continue to go from strength to strength, increasing by £34.9m (30%) in 2012/13.3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  7. 7. 5. Paris Saint-Germain Revenue profile (€m)Social media activity @PSG_inside1m13%Facebook likes6.5m€398.8m23%(£341.8m) 64%Matchday €53.2m (£45.6m) Broadcasting €90.9m (£77.9m) Commercial €254.7m (£218.3m)90.9m (£77.9m)Average league match attendance43,239 Trophies won1The club have enjoyed a remarkable rise, winning their first Championnat title in 19 years.2012/13 Domestic league position 1 Paris Saint-Germain 2 Olympique de Marseille 3 Olympique Lyonnais 4 Nice 5 Saint-Étienne
  8. 8. F6. Manchester City Revenue profile (€m)Social media activity @MCFC1.4m15%Facebook likes8.4m 53%€316.2m (£271m)32%Matchday €46.2m (£39.6m) Broadcasting €103.1m (£88.4m) Commercial €166.9m (£143m103.1m (£88.4m)Average league match attendance2012/13 Domestic league position46,9701 Manchester United 2 Manchester CityTrophies won0To break into the Money League top five the club will need to further improve upon its impressive commercial growth and on-pitch performance.3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  9. 9. 7. Chelsea Revenue profile (€m)Social media activity @chelseafc3.3m 27%32%€303.4m (£260m) 41%Matchday €82.5m (£70.7m) Broadcasting €123m (£105.4m) 82.5m (£70.7m) Commercial €97.9m (£83.9m)123m (£105.4m)97.9m (£83.9m)Facebook likes21.7mAverage league match attendance2012/13 Domestic league position41,4621 Manchester United 2 Manchester CityTrophies won1Stamford Bridge’s relatively limited capacity continues to hamper the club’s aspirations to grow matchday revenues.3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  10. 10. 8. Arsenal Revenue profile (€m)Social media activity @Arsenal3.4m 26%Facebook likes38%€284.3m (£243.6m) 36%Matchday €108.3m (£92.8m) Broadcasting €103.2m (£88.4m) Commercial €72.8m (£62.4m)103.2m (£88.4m)19mAverage league match attendance2012/13 Domestic league position60,0801 Manchester United 2 Manchester CityTrophies won0Matchday is Arsenal’s largest revenue source. We are unlikely to see this repeated at Arsenal, or any other Money League club in the future.3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  11. 11. 9. Juventus Revenue profile (€m)Social media activity @Juventusfc14% 25%0.9m Facebook likes9.5m€272.4m (£233.5m) 61%Matchday €38m (£32.6m) Broadcasting €166m (£142.3m) 38m (£32.6m) Commercial €68.4m (£58.6m)166m (£142.3m)68.4m (£58.6m)Average league match attendance2012/13 Domestic league position35,9731 Juventus 2 NapoliTrophies won12012/13 was a year of further progress on and off the pitch for Juventus, overtaking AC Milan and Internazionale to become the leading revenue generating club in Italy.3 AC Milan 4 Fiorentina 5 Udinese
  12. 12. 10. AC Milan Revenue profile (€m)Social media activity @acmilan1.7m10%Facebook likes19.3m37%€263.5m (£225.8m) 53%Matchday €26.4m (£22.6m) Broadcasting €140.9m (£120.8m) 26.4m (£22.6m) Commercial €96.2m (£82.4m)140.9m (£120.8m)96.2m (£82.4m)Average league match attendance2012/13 Domestic league position44,1231 Juventus 2 NapoliTrophies won0The Rossoneri have had a disappointing Serie A campaign thus far, their form has left them languishing in mid-table and led to the sacking of coach Massimilano Allegri.3 AC Milan 4 Fiorentina 5 Udinese
  13. 13. F11. Borussia Dortmund Revenue profile (€m)Social media activity @BVB0.7m 23%Facebook likes6.7m 43%€256.2m (£219.6m) 34%Matchday €59.6m (£51.1m) Broadcasting €87.6m (£75.1m) 59.6m (£51.1m) Commercial €109m (£93.4m)87.6m (£75.1m)Average league match attendance2012/13 Domestic league position79,8931 Bayern Munich 2 Borussia DortmundTrophies won0Dortmund is Germany’s second highest-ranked Money League club, but continue to generate significantly lower income than Bayern Munich.3 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  14. 14. 12. Liverpool Revenue profile (€m)Social media activity @LFC2.3m 22%Facebook likes14.7m 47%€240.6m (£206.2m) 31%Matchday €52.1m (£44.6m) Broadcasting €74.5m (£63.9m) 52.1m (£44.6m) Commercial €114m (£97.7m)74.5m (£63.9m)114m (£97.7m)Average league match attendance2012/13 Domestic league position44,7585 Tottenham Hotspur 6 EvertonTrophies won0The club’s six-year kit sponsorship deal with Warrior Sports from 2012/13 provided a substantial uplift compared with the previous deal with adidas.7 Liverpool 8 West Bromwich 9 Swansea City
  15. 15. F13. Schalke 04 Revenue profile (€m)Social media activity @s040.1m 21%Facebook likes1.7m 47%€198.2m (£169.9m) 32%Matchday €42.5m (£36.4m) Broadcasting €62.9m (£53.9m) 42.5m (£36.4m) Commercial €92.8m (£79.6m)62.9m (£53.9m)Average league match attendance2012/13 Domestic league position61,0161 Bayern Munich 2 Borussia DortmundTrophies won0Stronger performances from clubs such as Bayer Leverkusen and Borussia Mönchengladbach may threaten the Royal Blues’ future high placing in the Money League.3 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  16. 16. 14. Tottenham Hotspur Revenue profile (€m)Social media activity @SpursOfficial0.7m 27%31%Facebook likes3.6m€172m (£147.4m) 42%Matchday €46.9m (£40.2m) Broadcasting €72.7m (£62.3m) 46.9m (£40.2m) Commercial €52.4m (£44.9m)72.7m (£62.3m)Average league match attendance2012/13 Domestic league position36,1511 Manchester United 2 Manchester CityTrophies won0With a solid commercial structure, and the new domestic broadcast deal in place, Spurs’ position in future editions of the Money League is secure.3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  17. 17. 15. Internazionale Revenue profile (€m)Social media activity @inter0.4m12%Facebook likes3m40%€168.8m (£144.6m) 48%Matchday €19.4m (£16.6m) Broadcasting €81.5m (£69.8m) 19.4m (£16.6m) Commercial €67.9m (£58.2m)81.5m (£69.8m)Average league match attendance2012/13 Domestic league position42,0977 SS Lazio 8 CataniaTrophies won0The takeover of the club by Erick Thohir may accelerate plans to address Inter’s stadium issues.9 Internazionale 10 Parma 11 Cagliari
  18. 18. 16. Galatasaray Revenue profile (€m)Social media activity @GalatasaraySk3.5m 23%Facebook likes9.4m 44%€157m (£134.6m) 33%Matchday €35.4m (£30.3m) Broadcasting €51.9m (£44.5m)Average league match attendance2012/13 Domestic league position39,0931 Galatasaray 2 FenerbahçeTrophies won13 Besiktas 4 Bursaspor 5 KayserisporQualification for the Champions League looks essential if Galatasaray are to remain Turkey’s leading revenue generating club and move up the Money League.Commercial €69.7m (£59.8m)51.9m (£44.5m) 2
  19. 19. 17. Hamburger SV Revenue profile (€m)Social media activity @HSV0.1m 32% 50%€135.4m (£116m) 18%Matchday €43.2m (£37m) Broadcasting €24.7m (£21.2m) Commercial €67.5m (£57.8m)24.7m (£21.2m)Facebook likes0.6mAverage league match attendance2012/13 Domestic league position52,8295 SC Freiburg 6 Eintracht FrankfurtTrophies won0Hamburger SV climbed three places to 17th, the highest placed Money League club not playing in UEFA competitions.7 Hamburger SV 8 Borussia Mönchengladbach 9 Hannover 96
  20. 20. 18. Fenerbahçe Revenue profile (€m)Social media activity @Fenerbahce2.7m 22%Facebook likes7.1m44%€126.4m (£108.3m) 34%Matchday €27.7m (£23.7m) Broadcasting €43m (£36.9m) Commercial €55.7m (£47.7m)43m (£36.9m)55.7m (£47.7m)Average league match attendance40,895 Trophies won1The club progressed to the semi-final of the Europa League, the most advanced stage of a European competition it has reached.2012/13 Domestic league position 1 2 3 4 5Galatasaray Fenerbahçe Besiktas Bursaspor Kayserispor
  21. 21. 19. AS Roma Revenue profile (€m)Social media activity @OfficialASRoma16%0.3m Facebook likes31%2.5m€124.4m (£106.6m) 53%Matchday €20.1m (£17.2m) Broadcasting €66m (£56.6m) Commercial €38.3m (£32.8m)66m (£56.6m)38.3m (£32.8m)Average league match attendance42,062 Trophies won0Just over 50% of the seats for home games at the Stadio Olimpico were sold, emphasising the need for investment in new facilities.2012/13 Domestic league position 4 5 6 7 8Fiorentina Udinese AS Roma SS Lazio Catania
  22. 22. 20. Atlético de Madrid Revenue profile (€m)Social media activity @Atleti0.6m 23% 33%Facebook likes1.6m€120m (£102.8m) 44%Matchday €27.5m (£23.5m) Broadcasting €52.5m (£45m) Commercial €40m (£34.3m)52.5m (£45m)Average league match attendance2012/13 Domestic league position37,9561 Barcelona 2 Real MadridTrophies won1Los Rojiblancos have made a flying start to the 2013/14 season and reached the half-way mark having lost only once in all competitions.3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  23. 23. How we did it We have used the figure for total revenue extracted from the annual financial statements of the company or group in respect of each club, or other direct sources, for the 2012/13 season (unless otherwise stated). Revenue excludes player transfer fees, VAT and other sales related taxes. In a few cases we have made adjustments to total revenue figures to enable, in our view, a more meaningful comparison of the football business on a club by club basis. Each club’s financial information has been prepared on the basis of national accounting practice or International Financial Reporting Standards (“IFRS”). The financial results of some clubs have changed, or may in future change, due to the change in the basis of accounting practice. In some cases these changes may be significant.Based on the information made available to us in respect of each club, to the extent possible, we have split revenue into three categories – being revenue derived from matchday, broadcast and commercial sources. Clubs are not wholly consistent with each other in the way they classify revenue. In some cases we have made reclassification adjustments to the disclosed figures to enable, in our view, a more meaningful comparison of the financial results. Matchday revenue is largely derived from gate receipts (including season tickets and memberships). Broadcast revenue includes revenue from both domestic and international competitions. Commercial revenue includes sponsorship and merchandising revenues. For a more detailed analysis of the comparability of revenue generation between clubs, it would be necessary to obtain information not otherwise publicly available. Some differences between clubs, or over time, may arise due to different commercial arrangements and how the transactions are recorded in the financial statements, due to different financial reporting perimeters in respect of a club, and/or due to different ways in which accounting practice is applied such that the same type of transaction might be recorded in different ways.The publication contains a variety of information derived from publicly available or other direct sources, other than financial statements. We have not performed any verification work or audited any of the information contained in the financial statements or other sources in respect of each club for the purpose of this publication. For the purpose of the international comparisons, unless otherwise stated, all figures for the 2012/13 season have been translated at 30 June 2013 exchange rates (£1 = €1.1668; €1 = TRY2.508; €1 = BRL2.8714). Comparative figures have been extracted from previous editions of the Deloitte Football Money League, or from relevant annual financial statements or other direct sources. There are many ways of examining the relative wealth or value of football clubs and at Deloitte we have developed models of anticipated future cash flows to help potential investors or sellers do just that. However, for an exercise such as this, there is insufficient public information to do that. Here, in the Deloitte Football Money League, we use revenue as the most easily available and comparable measure of financial wealth.
  24. 24. Whilst Bayern Munich leapfrog Manchester United into third place, the English club has a realistic opportunity to regain top position in future years
  25. 25. Contacts Manchester Dan Jones, Paul Rawnsley, Alan Switzer PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK Telephone: +44 (0)161 455 8787 E-mail: [email protected] Mark Roberts Athene Place, 66 Shoe Lane, London, EC4A 3BQ, UK Telephone: +44 (0)20 7303 7841 E-mail: [email protected] further information, visit our website at www.deloitte.co.uk/sportsbusinessgroupDeloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms. This publication has been written in general terms and therefore cannot be relied on to cover specific situations; application of the principles set out will depend upon the particular circumstances involved and we recommend that you obtain professional advice before acting or refraining from acting on any of the contents of this publication. Deloitte LLP would be pleased to advise readers on how to apply the principles set out in this publication to their specific circumstances. Deloitte LLP accepts no duty of care or liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. © 2014 Deloitte LLP. All rights reserved. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Tel: +44 (0) 20 7936 3000 Fax: +44 (0) 20 7583 1198. Designed and produced by www.heliographic.co.uk Member of Deloitte Touche Tohmatsu Limited
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