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2010

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  • 1. SK 2010. 02 1

2. Table of Contents I. Mobile Internet 1. Mobile Internet Value Chain 2. Value Chain Player II. 1. vs 2. Value III. 1. Application Provider 2. BM 2 3. I. - 1. Mobile Internet Value Chain Customer(User& Creator) Value Chain Needs Service Dominance [Mobile Internet Value Chain]Customer Energy Benefit Creator ProductionAggregation DeliveryTerminal Seamless Customer Experience3rd Party Portal/ MediaTelcoDevice ServiceDominanceBattle3 4. I. - 2. Mobile Internet Value Chain , Mobile Internet Telco Open Trigger Point , KFS Communication N/W Asset, Power, BP [ As-is ] [ To-Be ] Walled garden Openness ( )(Web like ) Voice/SMS Voice/SMS Communi- SNS/IM/Micro-Blogcation Telco Telco vs. WAP WEB Mobile Portal Telco Seamless Closed Market Open MarketContentsMall Telco vs. Telco vs. Telco Who Win? 4 5. I. - 2. Mobile Internet Value Chain Player [Value Chain KFS ]Service Portfolio Web Tool Kit, Open Api - - 360 Need ?- , - How to set- customer experiences basedon customer insightsPlatform iPhone, Appstore - ? - (SDK)Ovi Store, Symbian - User Interface - Seamless experience - Web OS 5 6. I. - 2. Mobile Internet Value Chain ICT Players Description - / Platform Platform/Appl. N/W Internet SVC - Internet Platform Online SVC - Digital Experience Digital Life Hub Multi Device, S/W, Content Alignment DeviceDigital Handset App. Digital Experience Line up Content - Mobile Handset Mobile OS/Platform Biz. Mobile InternetDigital InternetWorld Where Everyone is ConnectedOS/Platform PortalContent Portal App. - Device Platform/App. SVC - Content Creation, Portal/ Infra No.1 Internet Company in Asia Mobile Portal Internet and No.1 Mobile Internet Company, Internet Portal Creating a New Lifestyle- Internet Mobile Internet , Internet Portal, SVC 6 7. Table of Contents I. Mobile Internet 1. Mobile Internet Value Chain 2. Value Chain Player II. 1. vs 2. Value III. 1. Application Provider 2. BM 7 8. II. 1. vs , Feature Phone Smart Phone WIPI PC OS PC Like , MP3 GPS, WiFi, 3D Heavy User Light/Medium User 1. Stand Alone SVC vs. SVC 2. SVC 1 vs. IT 188 9. II. 2. Value , Smart Phone- Web SVC API Mobile Web 10~20%Heavy User - Pricing Feature Phone WIPI 80~90% - SKAF WIPI API Light/Medium User 9 10. Table of Contents I. Mobile Internet 1. Mobile Internet Value Chain 2. Value Chain Player II. 1. vs 2. Value III. 1. Application Provider 2. BM 10 11. III. 1. Communication Platform ICT Communication, Communication Connection, Content, Context 3 Component ICT as Communication Component Working DefinitionWhat is Communication?A path that connects two or Connection more entities for the purpose of> information delivery ConnectionContentInformation created by an entityContent to benefit audienceAB > ContextA specific situation that givesContext meaning to an entity 11 12. III. 1. Communication Platform Internet Communication ,Mobile Phone Conv. Communication Trends Mobile Content - Walled Garden Open P/F- Voice/Text Voice/Text + Rich Media- Content Mall Content Sharing- Full Browsing Content / , Context - Map Mash-up Context* Google Android ADC1) 10 LBS Mash-up Connection Connection Seamless - Sync Conn. : Voice + IM - Async Conn. : SMS + SNS/A virtuous cycle Microblog is being created. 1) ADC : Application Developer Challenge12 13. III. 1. Communication Platform Communication Method /, / , Communication Method MapCommunication Method (1:N)(1:1) BlogMail Communication Method MiniHompy SMS , P/F Twitter Cafe Usage Search Communication Method Convergence Chatting / ( SNS)(Voice)* 33%, 13%, 9%, 6% 1)IP Communication IM 1) AddThis 13 14. III. 1. Communication Platform , (collecting) (connecting) Sean Parker (Web2.0 Summit) 1 : SNS + SNS ( ) SN !! SK SVC SN 2 LBS Mash-up : SNS + 3 Tool Mobile , , , AppStore (Open API)4 Value Proposition SNS cross communication iPhone- comm. Mobile Web Data Mobile Web 32%69% E-mail 30% 4% ARPU Altas Research (09) 14 15. III. 3. BM BM , BM [ ][ BM] SCV (, ) (SA,DA,) BM [ BM] (,,)(DL , ) (SA,DA,) (, ) SN& (,) (, )(SA,DA,) BM (,) (Listing) 15 16. III. 3. BM Store SNS Store , [ Appstore ]App store App D/L Facebook Appstore 350,000 5 + Flash My Space 14,00030+FlashOpen Social Nate Appstore 65 500Flash/Unity Open Social Apple Store 152,000( 3,552)30+OS XT-Store(SKT) 32,000280 WIPI,GPOS Show Store(KT) 981 -WIPI,GPOS WAC -- W3C API Top (Wholesale App Community) 17. III. 3. BM Web Player , , SI , S/W Convergence ICT [Internet Biz Model ] Web/Network BMIP SerivceTotal PlatformBMBM Cloud Computing, Platform BizVoice,B2B,M2M Solution providerB2C Portal, xNO CT/IT CT+IT New ICT1. FMC 2. VoIP, B2B Internet Biz 3. All IP Total Platform Biz , Needs Specific Biz model 18. III. 3. BM Web , IP Total Platform Play [ Platform BM ] Solution ProviderContext PIMS, Docs& ReaderSpreadsheet Finance &Sites Health API Map & EarthContactPicasaBuzz YoutubeFriend ConnectContents SearchConnectionUCC & RMC*NewsCheckout& Library Google ImagesGmailVoiceMedia & Contents TalkWaveTelco * RMC: Ready Made Contents 19. .