Владимир Мосин

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    16-Jun-2015

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Система управления интернет рекламой

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  • 1. Adserving evolution 2 ?

2. 3. AdRiver 15 2001 4. AdRiver Real-time 50 (0,00005) 2 99,987% Programmatic inside 5. 6. 2 7. 1. 8. t, , , , ,, , CTR, CTRU, . CPC, CPM, eCPM CPV, CPA, CPL, CPO, ROI CR, Post-click, Post-view, , , , , 9. Click CTR Post-click Post-view / 10. ? 11. ! 12. 2. 13. 2001-2013 0 10 20 30 40 50 60 70 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 , . 14. , 15. ! Adserving ? , 16. , . 17. Mobile ? , . Mobile 18. , . Mobile Video 19. Budget Ad River , . Mobile Video RTB 20. 21. e-marketing 8 . 22. 1. 2. 3. 4. 5. Making Measurement Make Sense 23. 6 212 1% 24. 48% 5% 12% 14% 21% 25. AdRiver ~75.000.000 vmosin@adriver.ru vladimir.mosin www.adriver.ru Adriver.system Adriver_system