Мастер-класс Применение технологии data mining для решения задач клиентской аналитики

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    22-Nov-2014

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<ul><li> 1. DATA MINING kostya.patsera@gmail.com +38 067 220 77 16 </li> <li> 2. DATA MINING , Data mining ( CRM) , , 2 </li> <li> 3. DATA MININGData mining , , , . , . , Data mining , , . , . 3 </li> <li> 4. 1. 2. 3. 4. ; ; cross- up-selling 4 </li> <li> 5. (), , () . : : : ( !) - 5 </li> <li> 6. : : / / KPIs / - :: / / / ! J , ?.. , - - ! ! 6 </li> <li> 7. :1. 2. : , ! cross-selling up-selling , , , , , N ( !) J , CRM. . 7 </li> <li> 8. (Churn prediction) . cross-selling , . up-selling , . (fraud detection) , . 8 </li> <li> 9. id X1, X2, , Xk Y 1 1 2 0 0 0 X1, X2, , Xk Y X1, X2, , Xk Y Tr 0 0 0 Tr 1 0 0 0 0 Tr 0 0 0 T 0 1 1 Tr 0 1 1 1 1 T 1 1 1 Tr 0 0 1 0 (Tr) 1 (T) n 0 = , , 9 </li> <li> 10. - DATA MINING? ; ; : cross- and up-selling , ( ) , - 10 </li> <li> 11. DATA MINING -: : , , , , / CRM, , , , .. : : , , , .. : : , , , , .. Web-: : . 11 </li> <li> 12. DATA MINING?Data mining CRISP-DM ( data mining / Cross-Industry Standard Process for Data mining). CRISP-DM:1. : -.2. : .3. : -.4. : , .5. : .6. : , .7. . 12 </li> <li> 13. DATA MINING (, , ) ( ) 13 </li> <li> 14. , DATA MINING IBM SPSS Modeler , - , - Data mining. SAS Enterprise Miner , -, - Data mining. Teraminer - Data mining. KXEN Data mining. 14 </li> <li> 15. DATA MINING : - : , : : 15 </li> </ul>