10 Ways To Improve Your Facebook Marketing Campaign Today

  • Published on
    14-Apr-2017

  • View
    2.366

  • Download
    0

Transcript

Website Design e-Commerce e-Marketing Spam Blocker Custom Programming ConfidentialTen Ways To Improve Your Facebook Marketing Campaign Today WhenIfirststartedworkingonFacebookprojectsforbusinessesItreatedFacebooklikeitwasjustanotherwebsite.Quickly,IlearnedthatFacebookisn'tjustanotherwebsite,it'saneverevolvingrobustcommunitythatfouroutoffiveinternetusersintheUSspendcountlesshoursonperweek.TheFacebookcommunityhasitsownrulesandmarketingdo'sanddon'tsversustherestoftheinternet.Thebelowlistoftacticstookover12monthsofexperimenting,implementing,deploying,executingandtrackingdozensofSocialMediaFacebookcampaignsforclientstocompile.Thesetacticshaveallowedmyclientstoincreasetheirinternetvisibility,getfound,connectandengage,createcommunitiesandpromotebrands.IhopemyFacebook"hardknocks"helpsyousucceedinyournextcampaign.1.CreateNetworksLobbyFacebookforyourowncompanyorbrandnetworkthatyouremployeescanjoin.AsfarasIcantell,Facebookonlyrequiresanemailaddresstoassociatewiththatnetwork.Themoreemployeesacompanyhasinthenetwork,themoreinfluenceandreachthatnetworkwillhave.http://www.facebook.com/help/contact.php?show_form=add_work2.ConnectYourBlogIf"ContentisKing"and"BacklinksareQueen"thenBlogsareGods.IrecommendtoallofmyclientstolettheirBlogpowertheirSocialMediacampaigns.ThroughtheuseoftheNetworkedBlogs'Facebookappit'sneverbeeneasiertoconnectyourblogtoyourFacebookBusinessPage.http://www.facebook.com/apps/application.php?id=99532711333.OfferaUniqueValuePropositionWhyshouldsomeonebea"Fan"ofyourFacebookBusinesspage?Ifyouofferyourprospectivefanssomethingofperceivedvaluethey'remuchmorelikelytobecomeafan.ThroughnumerousFacebookappsyoucangiveawaycoupons,whitepapers,ebooks,etc.Here'soneofmyfavorites:http://apps.facebook.com/slideshareWebsite Design e-Commerce e-Marketing Spam Blocker Custom Programming Confidential4.PromoteYourBrandandCompanyThroughEngagementOrganizationscanengagetheirfansorprospectivefansthroughquizzes,contests,virtualgifts,gamesandmanymore.LargebrandssuchasHondaandOutbackSteakhousearetwogoodexamplesofdeploymentsuccess.EngagementcanbedoneutilizingdozensoffreeFacebookappsorthroughcustomdevelopment(shamelessplug,callme).Belowisoneofthemorepopularfreeapps:http://www.facebook.com/wildfireinteractive?v=app_49497528785.CreateCustomTabsEveryorganizationisuniqueintheirownwayandnotall"readymadeapps"caneffectivelycommunicatethismessage.Restaurantsmaywanttolayouttheirmenu,RealEstateAgenciesmaywanttopresentpicturesandcontactinformationforalloftheirRealtorsandmanufacturersmaywantacustom"AboutUs"page.TheabovecaneasilybeachievedthroughthedevelopmentofacustomtabutilizingFBML(similartoHTML).Thisshouldhelpgetyoustarted:http://www.merchantos.com/makebeta/facebook/facebookphptutorial/6.LeveragetheWallFeed:GoViral!Wallfeedsarethefirstthingyourfansseewhentheylogin.Ifyoucompelthemto"Like"orengagewithyourpost,alloftheirfriendswillbenotifiedandmayfollowsuite(hence,goingviral).Compellingcontentshouldonlyrequirealittleextraeffortwhenplanningoutyourpostormaybeevensomehumor.7.LeverageExistingNetworkFacebookallowsuserstoimportthousandsofemailaddressestocommunicatedirectlywiththeir"nonFacebookinbox"toencouragetheirnetworktojoinFacebookiftheyhaven'talreadyorbecomeafriend.Youcanuploaddirectlyfroma.CSVfile,Outlook,Yahoo!Mail,Gmail,AOL,Hotmailandothers.Thisfeaturecannotbeusedbybusinesspagesonlypersonalpagessoyou'llhavetobecreativewithyourmessage.http://www.facebook.com//contact_importer/invite_popup.php?select_all_by_default=true&callback_element_id=email_list&source=4&client=undefinedWebsite Design e-Commerce e-Marketing Spam Blocker Custom Programming Confidential8.OptimizeforSearchWhenbuildingyourFacebookBusinesspageyouhaveseveralopportunitiestostrategicallyplacekeywords.IalwaysrecommendutilizingsomesortofkeywordbrandingconventionasthenameofyourFacebookBusinesspage(ex.YourBusinessNameChicagoPlumber).ThiswillallowyoutonotonlybeoptimizedonFacebookforwhatyoudoandwhoyouare,butoptimizedonGoogleaswell.Also,Facebooktendstorewardthosebusinesseswiththemostfanswithtopplacementintheirsearchengine.9.GetYourVanityURLOnceyourFacebookBusinesspageacquires100fansyoucancreateauniqueFacebookURL(ex.http://www.facebook.com/YourBusinessNameHere).ThiswillallowyoutomarketyourFacebookBusinesspageoffline.ForthelastsixweeksHondahasbeenrunningtelevisionadssendingpeopletotheirbrandedFacebookpageviaavanityURL.CreatingavanityURLthatiskeywordheavyisworthconsideringtoo.Ifyou'reaChicagoplumberyoumaywanttoconsiderhttp://www.facebook.com/ChicagoPlumber.GooglemayfindyourcontentrelevantenoughtoputyourFacebookBusinesspageonthefirstpageforthesearch"ChicagoPlumber."EvenifyourcompanywebsiteisonthefirstpageofGoogle,havingyourFacebookBusinesspageonthefirstpageofGooglewillincreasethelikelihoodofyourcompanygettingaclickthroughwhilesimultaneouslytakingawayalinkfromoneofyourcompetitors.10.FacebookAdvertising(PPCorPPV)Facebookallowsyoutoadvertiseawebsite,businesspage,grouporevent.IalwaysrecommendthePayPerClickoptionoverthePayPerView.Facebookadvertisingalsoallowsyoutomarkettoaspecificgeography,gender,age,keywords,educationlevelandmore.ComparedtoGoogleAdwords,FacebookAdvertisingismuchmoretargeted.http://www.facebook.com/advertising

Recommended

View more >