Becoming a Better Blogger

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These are blogging tips for a workshop for Everyday Health.

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  • 1.Becoming abetter bloggerSteve ButtryEveryday HealthJune 8, 2012

2. Read more about it stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com 3. Plan for the dayMorning:BloggingReporting with social mediaAfternoon:Digital storytellingWork w/ the tools (bring a story idea ortwo) 4. IntroductionsWhats your blog about? (6 words or so)Whos your community? (6 words or so) 5. Factors in blogging success Idea Voice Format Authority Headline/SEO Conversation Writing Frequency Links Trust Visuals 6. Where do you get ideas? 7. Possible formats Brief Chart/graph/map Video (w/ intro) Q&A Photo gallery Narrative List Poll News story Curation Data viz Quiz 8. Relevance rulesKeep SEO in mind as you write, but Relevance matters; popular but irrelevantkeywords can hurt youQuality mattersSocial matters, too, and people sharegood readsRelevance matters in links 9. Keywords in headline What words would you use to search forthis post? Use those words in headline If possible, start headline w/ key phrase Check Google trends Use full names (VIDEO) in headline 10. Keywords in lead Most important: good lead Sharing drives traffic, too, so dont writefor search engine Edit for search engine; would searchterms help or hurt original lead? If keywords dont work in lead, be surehead is strong & use them high 11. Writing for a blog Writing must be clear, engaging Take responsibility for the quality of yourwork Read your work aloud Take a polishing read through beforepublishing (or right after) Short is OK, but so is long 12. Links help people find you Relevant outbound links boostGooglejuice Pingbacks bring you inbound links &boost Googlejuice Add links as you do research Consider expanded linksConsider whether context impliesendorsement of linked views/content 13. Links help users & you Links provide context (& dont provideunnecessary background) Links boost authority, credibility Sending users away works for Google; itwill work for you, too. 14. Think beyond writing Videos Audio Photos Tweets Slides Source documents Graphics Maps Curation 15. Bloggers voice Discuss w/ editor whether any type ofopinion is appropriate (advocacy,commentary, analysis) Personality engages audience, w/ or w/oopinion (humor, perspective) 1st-person & 2nd-person are engaging Be genuine 16. Blog with authority Authority is rooted in accuracy Transparency builds authority Attribution & link appropriately, forcredit but not for cover Say what you dont know 17. The blogging conversation Crowdsource (specific questions: Doyou know anyone who ? Did you see? Has this ever happened to you?) Consider ending post w/ question Stimulate/continue conversation in socialmedia Engage with comments 18. Extend the conversation Effective use of social media (Facebook,Twitter, YouTube, Foursquare, Pinterest,etc.) Relevant comments (w/ links) on relatedblogs (no spamming!) Emails/tweets/#hashtags call toattention of influencers 19. When should you blog? When you have something to say Frequent, regular posts build loyalty Weak posts hurt credibility Frequent updates on unfolding storieskeep people coming back Short posts are good 20. Standards Verify information Completeness & fairness come over time Say what you dont know Attribute & link Acknowledge changes & updates Correct quickly & transparently Trust builds slowly, vanishes quickly 21. Read more about it stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry https://www.newsu.org/introduction-to-reporting stephenbuttry@gmail.com