Big data, big deal, Acxiom

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<ul><li> 1. BIG DATA, BIG DEAL Matt Hollingsworth Managing Account Director 2013 Acxiom Corporation. All Rights Reserved. 2013 Acxiom Corporation. All Rights Reserved.</li></ul> <p> 2. 5 exabytes of data were created between the dawn of civilisation and 2003 that much information now becomes available every two days 2013 Acxiom Corporation. All Rights Reserved. 3. Every Minute (July 2012) 48 hours YouTube 684,478 Facebook shares 571 New websites 100,000 tweets 3,600 new instagram photos Today ??? Source: www.domo.com 2013 Acxiom Corporation. All Rights Reserved. 4. Volume VelocityVariability 2013 Acxiom Corporation. All Rights Reserved. 5. Focused &amp; peripheral vision 2013 Acxiom Corporation. All Rights Reserved. 6. Why should we care? 2013 Acxiom Corporation. All Rights Reserved. 7. STEP 1: Put the Consumer First Agree the consumerrelated business problems youre trying to address with Big DataDeliverable: Project Brief describe key issues and impact 2013 Acxiom Corporation. All Rights Reserved. 8. STEP 2: Define the starting line Audit the data you have &amp; identify the data you needDeliverable: comprehensive list of raw materials and gaps 2013 Acxiom Corporation. All Rights Reserved. 9. STEP 3: Create Plan A Plan to test &amp; invest in proportion to the strength of your analysis and findingsDeliverable: Vision of how Big Data can work for you &amp; your organisation 2013 Acxiom Corporation. All Rights Reserved. 10. STEP 4: Test Big Data Deploy a proof of concept to test &amp; learnDeliverable: Solid body of evidence to support your business case 2013 Acxiom Corporation. All Rights Reserved. 11. STEP 5: Emulate Human Vision Create a roadmap to operationalise proven approaches; identify &amp; test new onesDeliverable: strategic &amp; tactical plan 2013 Acxiom Corporation. All Rights Reserved. 12. Frequent Flyer Programme Double digit growth driven from enhanced Consumer AnalyticsResults Results International Credit Card Reduction in Direct Mail costs by 10% and increase in Customer Acquisition by 20% 2013 Acxiom Corporation. All Rights Reserved. 13. The case of the Grease-Clogged Sewers 2013 Acxiom Corporation. All Rights Reserved. 14. 14 2013 Acxiom Corporation. All Rights Reserved. 15. Big Data is real &amp; represents both an opportunity &amp; a threat. 2013 Acxiom Corporation. All Rights Reserved. 16. Thank you! Any questions? 2013 Acxiom Corporation. All Rights Reserved. 2013 Acxiom Corporation. All Rights Reserved. </p>