Content strategy triage intro for Lavacon 2015

  • Published on
    15-Jul-2015

  • View
    97

  • Download
    3

Embed Size (px)

Transcript

  • flickr: johnloo@sarahokeefe

    Content strategy triage

    Sarah OKeefe Scriptorium

    flick

    r: n

    aval

    surf

    acef

    orce

    s

  • @sarahokeefe

    flickr: steevithak

    Who lives?Who dies?

    Who do you ght to save?

    flick

    r: jo

    hnlo

    o

  • In this session, youll learn:

    How to prioritize content strategy efforts

    What types of problems cant be solved

    Where you can make the biggest difference

  • Sarah OKeefe

    @sarahokeefe

    President and founder, Scriptorium (1997)

    Content strategy analysis

    Solving business problems and achieving strategic goals with content-driven solutions

    @sarahokeefe @alanpringle