Creating an Actionalble Mobile Strategy

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You have a mobile strategy. Now what? As mobile evangelizers, we are heartened by the fact that we no longer need to convince our clients on the importance of a mobile strategy. Many of the organizations we speak to understand the importance of having a plan. The focus is now shifting to executing on the plan. A mobile strategy is worthless if it can't be executed. However, this is the problem we are seeing over and over again in our meetings with business and technology leaders. Typically, we see: - The mobile strategy is based on a vision of mobile use in the future - The vision quickly broken down into initiatives that are too aggressive and not based on understanding true organizational readiness - A huge disconnect between the expectations of the business teams and the ability to develop, deliver and support these solutions - A stalling of the mobile strategy - before it ever gets moving It's time to unstick your mobile strategy. It's time to make progress. Download these slides to learn how to create an actionable mobile strategy. Specifically: -How to break your mobile strategy down into achievable tactics -How to prioritize your strategy to ensure you are executing optimally -The optimal organizational structure to support you mobile strategy -Example of large organizations successfully executing their mobile strategy


  • 1.Welcome. Creating an Actionable Mobile StrategyOctober 29th, 2013@propelicsWe will begin at 1:02pm EDT!

2. Propelics Background About Us 15+ year track record Fortune 500 clients Global experience 100% focused on mobile for the Enterprise San Jose, Boston, Pittsburgh Propelics creates mobile strategies and world class Apps for the Enterprise. Trusted by companies like yours:2 3. What We Do Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility BYOD and MDM Strategy Innovation through visualization Center of Excellence Creation Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements Managed Services UX Design Mobile App Architecture Onshore and Oshore App Development Mobile App Support and Administration 4. Shahab Choudhry: Partner - Propelics Shahab is a visionary thought leader who has been at the forefront of trying to make sense of the various technology shifts in the past two decades.He has advised several startups, early stage companies and Fortune 500 companies in making the most of these technology shifts. He continues to be a Trusted Advisor to some of the leading brands around the world. Shahab is frequent speaker at conferences related to mobile.6 5. Key Trend #1 Mobile as a game changer is nally being understood Source: Appcelerator Q3 2013 Enterprise Mobility Survey! 6. Key Trend #2 Shift in focus from planning to executionSource: Yankee Group 2012! 7. Key Trend #3 Mobile strategy beyond the consumer facing mobile appSource: Appcelerator Q2 2013 Developer Survey! 8. Business Drivers Brand PerceptionGrowth Retention & LoyaltyCustomer Satisfaction PenetrationCompetitive differentiationMobile innovationChannel ConsiderationsEnterprise Mobility StrategyBusiness demand Regulatory ConsiderationsTechnology Considerations Device Management Security and Risk Management ArchitectureApp Development methodology Services and integration IT Governance and Policies 9. Assumption #1The value of an enterprise mobile strategy is not lost on the stakeholders in the organization 11 10. Assumption #2Your organization is guilty of random acts of mobile that have exposed numerous new challenges and opportunities related to mobile12 11. Assumption #3Your organization has allocated the needed budget (or is in the process) to develop a mobile strategy13 12. Business Drivers Brand PerceptionGrowth Retention & LoyaltyCustomer Satisfaction PenetrationCompetitive differentiationCustomer Interaction strategies Cross Industry ConsiderationsEnterprise Mobility StrategyMobility Perspectives Regulatory ConsiderationsTechnology Considerations Device Management Security and Risk Management ArchitectureApp Development methodology Services and integration IT Governance and Policies 13. Enterprise Mobile Strategy Approach Details 14. Mobile Strategy: Approach Step I: Direction SettingBusiness DriversInnovation Strategy & AlignmentMarket OpportunityStep II: Ideation, Assessment, Risk Analysis, VisualizationBusiness Segments, Verticals, Channel, solutionsINNOVATION HOTSPotMobile App and BYOD Risk Profile App Portfolio Innovation thru Visualization Technology Maturity AssessmentStep III: Roadmap & Next StepsBusiness & IT RoadmapRecommendAction Plan 15. #1. Dene the Innovation Posture 16. Dene the Innovation Posture Access to existing data storesExtend enterprise appsMobile as a bolt on to current processMobile apps to extend interaction and engagementInnovate the core process using mobile (game changer)Mobile rst organization 17. Innovation HotSpot Innovation Inuence- (customers, employees, distributors, suppliers, leadership, partners, resellers etc.)- B2C - B2E2C - B2E - B2B Opportunity Identication - Identify Innovation Hot Spot - - - - -Business Value Innovation Mobile Suitability Competitive Advantage ReadinessInnovation Heat Map 19 18. #2. Rank Your Business Drivers 19. Rank Your Business Drivers Consumer Channel! Brand Perception" Loyalty" Engagement" Repeat Visits" Customer Satisfaction" Partner Channel! Competitive Advantage" Market Share" Partner Satisfaction" Sales Effectiveness" Employees! !Employee Satisfaction" Retention" Effectiveness" Efciency" 20. #3. Understand the Business Demand 21. 23 22. #4. Understand the Risk Components 23. Risk Analysis Business Value Use Case Articulation across StakeholdersRiskRestrictedUseCase Classica:on ScoringTrusteduntrustedAssets AccessedRiskof BreechSEMI TrustedBusiness ValueUse Case Categorization: Risk: Types of Exposure (e.g. User data, customer information, nancial, etc.), Impact of Exposure (e.g. Public perception, legal exposure, nancial)Business Value: Alignment with drivers 25 24. #5. Assess the Readiness for Mobile 25. Stage 5Stage 4IT Delivery & SupportStage 3Enterprise Info. Mgmt.Stage 2MobilityStrategyStage 1IT Discovery and AssessmentPolicy Definition Policy Governance Network InfrastructureMaturity RankingSecurity Infrastructure App development platform Mobile Device Mgmt. Platform Telecom Expense Mgmt. Mobile delivery and support Mobile Maturity Matrix27 26. Mobility Report Card Establish current state! Gap identication based on:! - - - -Foundational! Vulnerability/Risk! Compliance! Lacking capability!28 27. #6. Dene an Action Plan That Measures Impact in Weeks Not Months 28. IT Strategy Roadmap Actionable steps! Prioritized by value, readiness and cost! Organized into phases - iterative!Required ShortTerm Mid/LongTerm Future QuickWins30 29. #7. Establish a MCOE to Provide Guidance 30. Establish a MCOE to Provide Guidance Unclear if MCOE should be a part of IT COEs are not new so what is the issue? Mobile is still a bolt on Guidance vs. governance 31. Mobile COE CoverageMDMMobile App Dev PlatformApps vs. Web Wireframe / Supported DevicesTesting PrototypingMobile Web ServicesVersion ControlMobile SDLC Mobile Innovation Mobile Policies Help DeskUX GuidelinesApp Architecture Mobile App InventoryBYOD GovernanceSecurity App Deployment Mobile AnalyticsTEM 32. Mobile COE Models The Repository Model n A repository of mobile best practices and information on standards, tools, and templates The Coach Model n A competency center to provide mobile expertise and some oversight for the organizationThe Manager Model n Concentrates on mobile governance responsibilities and may provide the direct management of mobile projects Repository Coach Manager Model n An internal consultancy to advise on and govern mobile projects. Has authority to evaluate and monitor mobile projects across n Combination of the attributes associated with the repository, coach, and manager models 33. Mobile COE Models35 34. Propelics Kickstarts Propelics Special Oer Free 1 Hour Mobile Advisory Call Mobile App Roadmap888-405-2820Mobile Center of ExcellenceMobile App Scoping & PlanningMobile App Rapid PrototypingIT Readiness for Mobile KickstartPrototype Factory 36 35. Thank you (Q&A) @propelics