Jobs2Web: From Career Site to Recruiting Engine

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    17-May-2015

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This PPT shows how companies can transform their career sites into real recruiting engines online, which drives recruiter efficiency, opens new talent acquisition channels, and helps measure all elements of your interactive recruiting strategy.

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<ul><li> 1. jobs2web | Copyright 2008 of jobs2web. All rights reserved. </li></ul><p> 2. AgendaSession1Session2 TalentCommunitiesFromCareerSiteToRecruitingEnginejobs2web | Copyright 2008 of jobs2web. All rights reserved. 3. AgendaWhatIsWeb2.0 WhyDoesItMatterToYourRecruiting Why Does It Matter To Your Recruiting HowItImpactsYourStrategy CaseStudy BestBuy Case Study Best Buy jobs2web | Copyright 2008 of jobs2web. All rights reserved. 4. WhatIsWeb2.0?jobs2web | Copyright 2008 of jobs2web. All rights reserved. 5. WhatIsWeb2.0?jobs2web | Copyright 2008 of jobs2web. All rights reserved. 6. WhatIsWeb2.0? SteamingVideo RealTimeChatjobs2web | Copyright 2008 of jobs2web. All rights reserved. 7. ChangingBusinessModels Web1.0 Recruiter Recruiter Recruiter RecruiterRecruiter Jobs JbJobs JbJobs JbJobs Jb JobsJb Recruiter Recruiter Recruiter RecruiterRecruiter JobsJobsJobsJobs Jobs Candidate Candidate Candidate CandidateCandidateResumeResumeResumeResume Resume Candidate Candidate Candidate CandidateCandidateResumeResumeResumeResume Resume jobs2web | Copyright 2008 of jobs2web. All rights reserved. 8. ChangingBusinessModels Web2.0RecruiterRecruiter RecruiterRecruiterRecruiterProfileP fil ProfileP filProfile P filProfileP filRecruiterRecruiter RecruiterRecruiterRecruiter ProfileProfile ProfileProfileProfileCandidateCandidate CandidateCandidateCandidate ProfileProfile ProfileProfileProfileCandidateCandidate CandidateCandidateCandidate ProfileProfile ProfileProfileProfilejobs2web | Copyright 2008 of jobs2web. All rights reserved. 9. ChangingBusinessModels Web2.0jobs2web | Copyright 2008 of jobs2web. All rights reserved. 10. ChangingBusinessModels Web2.0Private/StaticPublic/DynamicRolodexRldRelationshipNetwork R l i hi N kjobs2web | Copyright 2008 of jobs2web. All rights reserved. 11. BusinessModelExplosionCraigslistjobs2web | Copyright 2008 of jobs2web. All rights reserved. 12. MultiplePointsOfContact Doug BergJobs2Web Phone: 952-697-2912Cell: 952-200-4233Fax: 952-697-2975Email: dberg@jobs2web.comBlog: www.RecruitingGeeks.comFaceBook: facebook/jobs2webLinkedIn Profile: LinkedIn/In/douglasbergTwitter: twitter.com/jobs2webFriendFeed: friendfeed.com/jobs2webjobs2web | Copyright 2008 of jobs2web. All rights reserved. 13. InformationDistribution jobs2web | Copyright 2008 of jobs2web. All rights reserved. 14. InformationAggrigation jobs2web | Copyright 2008 of jobs2web. All rights reserved. 15. MostWeb2.0Attempts BloggingOutlook/CRM Micro Sites Social Networks www - Talent Targeted- Pay-Per-Click- Email Responseor Job Re-Search Highly Fragmented Activities (No Strategy) Hard To Scale For Larger Companies If Recruiters Leave So Does Their Data/Network Not Driving Candidates Through Centralized Process Hard To Measure Results jobs2web | Copyright 2008 of jobs2web. All rights reserved. 16. AgendaWhatIsWeb2.0 WhyDoesItMatterToYourRecruiting Why Does It Matter To Your Recruiting HowItImpactsYourStrategy CaseStudy BestBuy Case Study Best Buy jobs2web | Copyright 2008 of jobs2web. All rights reserved. 17. TheTalentShiftPreWebWeb1.0Web2.0 Craigslistjobs2web | Copyright 2008 of jobs2web. All rights reserved. 18. TheTalentShiftDecember2008December2008 Monster.comGoogle.com3.7MillionVisitors 151MillionJobSearches &gt;5MillionSearchesPerDaySource:comScore MediaMetrix Source:GoogleAdwords jobs2web | Copyright 2008 of jobs2web. All rights reserved. 19. TheTalentShift TopSearchesByState Avg/Month WhatJobSeekersSearchFor TopSearchesByJob Avg/Monthcalifornia jobs5,000,000salesjobs 2,240,000Location32%newyork jobs3,350,000marketingjobs 1,220,000texas jobs 3,350,000 Occupationmedicaljobs 1,220,00024%florida jobs 2,740,000customerservicejobs1,000,000 Skills/Generic 19%georgia jobs 2,740,000administrativejobs823,000 Employer 15% illinois jobs2,240,000managementjobs823,000ohio jobs1,830,000accountingjobs673,000Brand 10%arizona jobs 1,500,000 1,500,000 humanresourcesjobs human resources jobs 673,000673 000massachusettsjobs 1,500,000nursejobs 673,000michiganjobs1,500,000nursingjobs 673,000 SearchEnginesUsedByJobSeekersnewjerseyjobs1,500,000officejobs673,000northcarolinajobs1,500,000warehousejobs 673,000 MSN/Live /pennsylvaniajobsl ijb1,500,000 1 500 000 constructionjobs550,000 15%virginiajobs1,220,000executivejobs 550,000 Googlewashingtonjobs1,220,000governmentjobs550,00072% Yahoocolorado jobs1,000,000receptionistjobs550,0007%Othersminnesota jobs 1,000,000retailjobs550,000 6%missouri jobs1,000,000clericaljobs368,000tennessee jobs 1,000,000engineeringjobs 368,000connecticut jobs 823,000entryleveljobs 368,000indiana jobs 823,000financejobs 368,000jobs2web | Copyright 2008 of jobs2web. All rights reserved. 20. YourCareerSiteHomePageNursingCareersHomePageMinnesotaERNurseJobsNurseCareersN CNursingJob N i Jb HomePage jobs2web | Copyright 2008 of jobs2web. All rights reserved. 21. YourCareerSite MinnesotaRochester MNNurseJobNursingJobNurseJobMinnesotaMinnesota ICUJobMedicalJob MN MN Minnesota MinnesotaMinnesotaMinnesotaNursingJobNursingJobHealthcareJob jobs2web | Copyright 2008 of jobs2web. All rights reserved. 22. YourCareerSite Candidate/UserSite C did t /U Sit SEO/Web2.0SiteSEO/W b 2 0 Sit CareersSEO HomePageHomePageProfileLevelTalentLandingHomePages PagesJobLevelJobLevelHomePages LandingPages jobs2web | Copyright 2008 of jobs2web. All rights reserved. 23. HighlyFragmentedData/Relationships ATS Employees Alumni jobs2web | Copyright 2008 of jobs2web. All rights reserved. 24. ImproveRecruiterEfficiencyManualMarketing Definition Promotion Sourcing Facilitation Search/SendOnGet/ReviewJobPostToMonster ReviewApps LinkedIn PostTo Search/SendIn DealWith PostIntoATSCareerBuilderATSToPrev Apps Bounces&amp;Spam InterviewMgrFor Search/SendTo/ ForwardGoodsToPostToCraigslist HotPoints ZoomInfoManagerSearch/SendTo InterviewCoord EmailInternally PersonalContacts &amp;PrepSearch/SendSearch/SendInterview Interview PostToTwitter ToSearchEngines FollowUpSearch/SendDeclines,PostonFacebookToFacebookRejectionsWriteBlogArticle gSearch/SendReferences&amp;(orpostonBlog) ToNicheBoardsBackground PostTo Search/SendOfferPrep&amp; FriendFeed TweepleAccept Eats80%OfRecruiterTimeEats 80% Of Recruiter Timejobs2web | Copyright 2008 of jobs2web. All rights reserved. 25. AttractTalentFromMultipleOnlineChannels JobBoardsSearchEngines SourcingToolsSocialNetworks ATS/CRM CareerBlogs&amp; EmployeeSite Industry ReferralsGroupsDiversityMobileRecruiting RecruitingJobCollege AggregatorsRecruitingAlumni Recruitingjobs2web | Copyright 2008 of jobs2web. All rights reserved. 26. UtilizeNewTechnologiesForDiversityRecruiting jobs2web | Copyright 2008 of jobs2web. All rights reserved. 27. NewWeb2.0Example jobs2web | Copyright 2008 of jobs2web. All rights reserved. 28. AgendaWhatIsWeb2.0 WhyDoesItMatterToYourRecruiting Why Does It Matter To Your Recruiting HowItImpactsYourStrategy CaseStudy BestBuy Case Study Best Buy jobs2web | Copyright 2008 of jobs2web. All rights reserved. 29. TypicalWeb1.0Strategy BRANDINGBenefits CultureDiversity PLATFORM AboutUs Testimonials College TRANSACTION ATS PLATFORM ApplicantTrackingJobSearch Apply Reporting System StMARKETING$$ $$ Print&amp;$$ Sourcing STRATEGYJobBoards Job BoardsOtherMedia Other Media Tools Recruiters ToolsRecruitersNotCapturingPassiveCandidatesNotVisibleToSearchEngines NotWeb2.0CompatibleNoEmployeeReferralMarketing CantDeployTargetedCampaigns C t D l Tt dC iLimitedViralMarketingOfJobs Li it d Vi l M k ti Of J b LimitedCandidateExperienceCapabilities NoRepeatTrafficOrReturnVisitors NotMeasuringResultsOnAllLevels FragmentedCandidateData/Networks NoControlOverJobScrapes/Feeds NoMobileCapabilities NotMaximizingConversionRates NoTalentCRM/MarketingTools jobs2web | Copyright 2008 of jobs2web. All rights reserved. 30. TypicalWeb1.0Strategy BRANDING Benefits Culture Diversity PLATFORMAboutUs TestimonialsCollege TRANSACTIONATS PLATFORMApplicantTrackingJobSearchApplyReportingSystemStMARKETING $$ $$ Print&amp; $$ Sourcing STRATEGYTools Recruiters ToolsRecruitersJobBoardsJob BoardsOtherMediaOther Media jobs2web | Copyright 2008 of jobs2web. All rights reserved. 31. TypicalWeb1.0Strategy BRANDING BenefitsCulture Diversity PLATFORMAboutUsTestimonialsCollege MARKETINGTalentLandingSearchEngineCampaign Recruitment STRATEGY Pages g Optimization p LandingPages gg MarketingPlatform Marketing PlatformRecruiting AutomatedJobJobFeeds BetterCandidate WidgetsMarketing (XML/RSS) Experience HigherCapture&amp; Talent ConversionRates PassiveEmployees RecruiterCandidates&amp;ReferralsContacts Community AutomatesJob Marketing Recruiting SourceVisitor Measures All TalentCRMTalent CRM MeasuresAll Tracking Intelligence Dashboard Channels&amp;Activity TRANSACTIONATS PLATFORMApplicantTracking Applicant Tracking JobSearchJob SearchApply ReportingSystemjobs2web | Copyright 2008 of jobs2web. All rights reserved. 32. SeparatedContent&amp;Actions RichMedia/VideoJobProfile/MarketingJob Profile/MarketingFind/ViewJobsShowInterest/Apply jobs2web | Copyright 2008 of jobs2web. All rights reserved. 33. Mashup ToMaximizeResultsLogo RichMedia JobMarketingCaptureShareOnline Passives Apply MatchingJobs jobs2web | Copyright 2008 of jobs2web. All rights reserved. 34. Automaticallydistributesjobs Branded XMLFeeds jobs2web | Copyright 2008 of jobs2web. All rights reserved. 35. RSSFeedsPoweringJobDeliverySends To YourFollowers TheyViewYourJobs You Get They JoinCandidatesYour TC jobs2web | Copyright 2008 of jobs2web. All rights reserved. 36. LinkingFromYourLinkedInProfile jobs2web | Copyright 2008 of jobs2web. All rights reserved. 37. EnhancedInteractiveToolsForRecruiters Helpspublishyourjobsdynamicallyppy jy y toallofyourWeb2.0channelsAndmeasuresallreturnvisitortraffictoyourcareersite. Anddozensmore 1 jobs2web | Copyright 2008 of jobs2web. All rights reserved. 38. BuildingYourTalentCommunityYourRecruitingGrowsYourTalentCommunity &amp;SourcingTeam BillSmith JaneHansonbill@gmail.com jane@aol.comBusinessAnalyst WebDeveloperChicago,ILMinneapolis,MN LeslieNealStanJoneslneal@yahoo.comstan@hotmail.comQATesterProjectManagerSanDiego,CABoston,MA JeffBergJodiCarlsonjeff@gmail.com jcb@msn.comSharepointAdmin GraphicDesignPortland,ORPortland ORAustin,TX Austin TXjobs2web | Copyright 2008 of jobs2web. All rights reserved. 39. AutomatedRecruitmentMarketing YourCareerSiteFinds Matching CultivatesYourTalentCommunity MembersBillSmith JaneHanson bill@gmail.com jane@aol.com BusinessAnalyst WebDeveloper Chicago,ILMinneapolis,MNEmailsJob StanJones LeslieNeal JobTitle: Alert stan@hotmail.com lneal@yahoo.com JobTitle: BusinessAnalystJobTitle: ProjectManagerQATester BusinessAnalyst Boston,MA SanDiego,CABusinessAnalyst Location: Location: Chicago,ILLocation: Chicago,ILChicago,ILJeffBergJodiCarlson Keywords: Drives jeff@gmail.com jcb@msn.com Keywords: ProjectManagerThem To SharepointAdmin GraphicDesignKeywords: ProjectManager Sharepoint Site Portland,OR Portland ORAustin,TXAustin TX ShProject ManagerProjectManager SharepointiSharepoint jobs2web | Copyright 2008 of jobs2web. All rights reserved. 40. IntegratingYourTalentAcquisitionStrategy Resume Buildingdatabridges Databasesto/fromeachdomain (Paid/Free)Recruiter SocialNetworksRolodexes Pushingjobsoutinarelevantway. PullingtaggedmembersPulling tagged membersAlumni&amp; Blogs&amp;intoyourcentral AssociationsMicroblogsPrimaryTalent community. Community AllowingmemberstoselfupdateandmanageContactEmployeetheircontentflow. NetworksNetwork&amp; (LinkedIn, Referrals ZoomInfo) Measuringallaspectsofthein/outtraffic.the in/out traffic Previous PassiveApplicants Candidates (CRM) (ATS) jobs2web | Copyright 2008 of jobs2web. All rights reserved. 41. MeasureAllInteractiveRecruitingPrograms jobs2web | Copyright 2008 of jobs2web. All rights reserved. 42. Jobs2WebRecruitingDashboardShowsTrafficjobs2web | Copyright 2008 of jobs2web. All rights reserved. 43. RecruitingDashBoard Foreachcandidateyoucanviewthe For each candidate you can view the TheIPaddressofwheretheyapplied The IP address of where they applied AndthemappedlocationoftheuserAnd the mapped location of the user exactsourceofreferral. fromonline. atthetimeofapply.(canturnoff)jobs2web | Copyright 2008 of jobs2web. All rights reserved. 44. TalentFocusedCRMSolution Beginlinkingto candidateprofilesin alldomainsjobs2web | Copyright 2008 of jobs2web. All rights reserved. 45. MeasureAllInteractiveRecruitingProgramsFuture(PaidBoards)TalentLanding JobFeeds Pages(SEO) craigslistCorporateSite PayPerClick(SEM)SocialNetworksMobileMarketingReferrals Candidates Employees jobs2web | Copyright 2008 of jobs2web. All rights reserved. 46. BestBuyCaseStudyjobs2web | Copyright 2008 of jobs2web. All rights reserved. 47. BestBuyCaseStudy BestBuy-Jobs.com350,457jobs2web | Copyright 2008 of jobs2web. All rights reserved. 48. TheWeb1.0Site NoSocialMediaNoSearchEngineNoRSSFeedsIntegrationOptimization NoRichMedia NoCaptureOf NoMarketingIntegrationPassiveCandidatesEnginejobs2web | Copyright 2008 of jobs2web. All rights reserved. 49. TheWeb2.0Site jobs2web | Copyright 2008 of jobs2web. All rights reserved. 50. TheWeb2.0Site jobs2web | Copyright 2008 of jobs2web. All rights reserved. 51. TheWeb2.0SiteActivityPercentageAverageTime(Seconds)View JobProfiles 89.6%22SecondsCompanyContent py6.7%31SecondsSearchingJobs 3.7%22Seconds AverageTimeReadingJobDescriptions: 32Seconds TotalPageViews(1Month): 1,015,210jobs2web | Copyright 2008 of jobs2web. All rights reserved. 52. TheWeb2.0Site jobs2web | Copyright 2008 of jobs2web. All rights reserved. 53. TheWeb2.0Strategyjobs2web | Copyright 2008 of jobs2web. All rights reserved. 54. TheWeb2.0Strategyjobs2web | Copyright 2008 of jobs2web. All rights reserved. 55. TheWeb2.0Strategyjobs2web | Copyright 2008 of jobs2web. All rights reserved. 56. TheWeb2.0Strategyjobs2web | Copyright 2008 of jobs2web. All rights reserved. 57. TheWeb2.0Strategyjobs2web | Copyright 2008 of jobs2web. All rights reserved. 58. PipeliningTalentEvenWithNoJobsOpen Addingthousandsoffutureprospectivecandidatesdaily y Fullyautomatedmatching&amp;deliveryofjobs Increasedrepeatandviralvisitorstocutrecruitingcosts jobs2web | Copyright 2008 of jobs2web. All rights reserved. 59. TheWeb2.0Site SocialRecruiterSEOPPC NetworksUseHomePage GeekSquadJobsFinancialJobsCashierJobsPuertoRicoJobs Talent Reporting ATS Applicants Community&amp;Dashboard jobs2web | Copyright 2008 of jobs2web. All rights reserved. 60. Summary Problemscausedby Implications TypicalResponse(Laggard) VisionaryStrategy theeconomicturn Employeradvertising Investedinnonjobmethods Stopallpaidjobpostings FewerJobListingsgosofftheairoris (Requisitions) toattractcandidates Dont want people to find usDon twantpeopletofindusreduced Capturecandidateinterestnowiftheresnojobsopen Stop/slowcandidate(notapplicants)usingacquisitionentirelyemail/RSSsubscribe Harvestasmanycandidaterelationshipsaspossiblerelationships as possible Notableto Notabletoshowinterestin Mad...</p>