Fourth presentation in a summer tutorial series about Social Media. Brief overview of online review sites such as Yelp!, social bookmarking and aggregators/RSS readers.
Online Reviews/Opinions & Social Bookmarking Social Networks
25 Million people on site each month Yelp! Elite Businesses can claim their pages Can include a Yelp! badge on own Web site Track Yelp! page and what people are saying Businesses Dos and Donts on Yelp! Do: Take it with a grain of salt, emphasize the positive Dont: Try to pay people to write a Yelp! review
Other Review Sites Proceeded Yelp!, but is not growing as fast as Yelp! Can use Facebook account to sign-in Businesses can claim their page, but it costs $ Also an Smart Phone application Collects local critics reviews
Other Rating Systems User built pages User built pages Users are called (referred to as lenses) Hubbers about anything Allows Hubbers to set Can earn $ for self or up affiliations with charity Amazon, Google etc. Example: ASPCA to make $ off of page Example
Social Bookmarking A method of saving and storing web pages in a single online location for future use or for sharing with other Internet users. (About.com) Sharing these web pages can also be associated with a voting system depending on the service
Social Bookmarking Sites All the sharing possibilities: Top 20 Sites
Aggregators Two types: RSS Readers Downloadableor Web based Web based: Google Reader, Netvibes, MyYahoo! Social Network Aggregators