Search & Social Collide & Merge

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    29-Aug-2014

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Is SEO dead? Well, SEO is more than SEO... it has expanded into social and The Search and Social worlds are becoming more and more closer. Gillian Muessig, the co-founder President on SEOmoz explores.

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  • Collision Course! Search and Social Collide and Merge Gillian Muessig | Founding President http://downloadurl
  • Worlds most popular provider of search marketing software
    • Todays Menu
    • Search Ranking Factors
    • Inbound Marketing
    • What Google Just Did
    • What Matt Likes
    • Case Study: What I Saw
    • Implications for Marketers
    • Take Aways
  • Search Ranking Factors
  • Search Ranking Factors 2009
  • Search Ranking Factors 2011 Link Signals Language Signals
  • Inbound Marketing
  • Cannibalization of the Link Graph MMM LINK GRAPHS ARE DELICIOUS!
  • Inbound Marketing http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing Blogs + Blogging Comment Marketing News/Media/PR SEO Social Networks Word of Mouth Q+A Sites Forums Online Video Podcasting Webinars Research/White Papers Infographics Social Bookmarking INBOUND MARKETING! (AKA free traffic sources) Direct/Referring Links Type-In Traffic Email
  • Social Part of Inbound Marketing http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing Blogs + Blogging Comment Marketing News/Media/PR Social Networks Word of Mouth Q+A Sites Forums Online Video Podcasting Webinars Infographics Social Bookmarking INBOUND MARKETING! (AKA free traffic sources)
  • What Google Just Did
  • Well, well, well http://googleblog.blogspot.com/2012/01/search-plus-your-world.html
  • Well, well, well http://googleblog.blogspot.com/2012/01/search-plus-your-world.html
  • Wow! http://googleblog.blogspot.com/2012/01/search-plus-your-world.html Google-only
  • What Matt Cutts Likes
  • Matt Cutts likes finding himself http://www.mattcutts.com/blog/search-plus-your-world/
  • Matt Cutts likes finding himself http://www.mattcutts.com/blog/search-plus-your-world/ Hosted on Flickr, not Google+
  • Case Study What I Saw
  • Case Study
  • I am easily distracted ;-)
  • Cool Medieval Guy
  • Cool Medieval Guy
  • Cool Medieval Guy
  • Cool Medieval Guy
  • Cool Medieval Guy
  • Cool Medieval Guy
  • Cool Medieval Guy
  • Implications for Marketers
  • Why? I like it here!
  • AIDA Funnel
  • You can turn it off -Google Yeah sure you can.
  • Imlpications
    • Personalized, social commerce is here
  • Implications
    • You have less time to make a good first impression
  • Implications
    • The first impression is increasingly important
  • Implications
    • Brands are getting preferences in the SERPs build one!
  • Take Aways
  • Build a Brand Community
    • Buy the most
    • Buy often
    • Read your news
    • Ask them to engage with you
    Identity Your Best Customers
  • Its Just a Game, Love
  • I wanna be me-e-e-e-e!
  • Help, Im drowning!
  • Make a great noise!
  • Make it Exclusive
  • Viral Targeted Content
  • Be Iconic
  • @SEOmom www.seomoz.org/blog [email_address] www.slideshare.net/