Social Messaging Vendor Study - Management Summary

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Get a detailed comparison and analysis of available solutionsSocial Messaging is the exchange of information in real time by staff and executives. It makes status updates by staff available to the whole network (except if it has been limited to partial networks), which helps colleagues learn from each other, share what they are working on, important events, or relevant information. Download this summary as a prelude to purchasing the full report at


  • 1. Social Messaging Vendor Study Management Summary N:Sight Research GmbH In cooperation with AIIM
  • 2. 1. ForewordThe phenomenon of Twitter has brought a real jolt to the online-activities of the postnew economy. Public status updates of real or even fictitious experiences, random thoughts,and real conversations can all be found on the Internet service, which by now has a total of175 million registered accounts who combine to send 140 million tweets daily.The Twitter-principle of publicly shared information offers great potential for optimizing theinformation flow in companies. At the same time it makes possible, speeds up and improvesthe exchange of information and knowledge in the company. It improves networkingamongst employees and thus optimizes interaction across departments and country borders.The public platform Twitter is not necessarily an appropriate medium for a company - even ifit may make sense to involve business partners and customers in communication via SocialMessaging. There are several demands, which require customized solutions. New solutionsappeared that address the demands, which in the context of this study will be called SocialMessaging Solutions.What the Micro-Sharing-solution is about, which possible solutions exist, and how thesediffer is the subject of the N:Sight Social Messaging Vendor Study.2. Content of the studyThis paper provides a brief overview about the study and summarizes the results. Thecomplete study provides a much deeper insight into the topic. After an introduction to thesubject and the derivation of the functional models, the study contains a detailed overviewof each function based on 147 questions. Each of the questions is explained in detail. Thesurvey for this study was done in autumn 2010. The 17 solutions are shown in a table foreach subject.Table of Contents Definition Basic principles and characteristics of implementation concepts Potential benefits of Social Messaging Comparison of potentials and challenges Significance of the solution category for the Enterprise 2.0 initiative Architecture of the solution category Analysis of the solution concept Analysis of the function block "acquisition of the status message" Analysis of the function block processing of the status message" Analysis of the function block distribution of an update User Management Content management Application management Analytics and control Analyses of the technical system concept 2
  • 3. Differentiation and allocation of the solution offered Differentiation according to functional focus Differentiation according to technological concept System matrix for Social Messaging solutions Market analysis for Social Messaging solutions Vendor fact sheetsThe questionnaire contains yes/no questions and other ones which had to be answered witha detailed description. All yes/no questions are displayed with a table like in the examplebelow.Installation OpenMicroBlogger Lotus Connections SAP StreamWork Just Connect Communote Heart of Co. Socialcast YoolinkPro Socialwok Blogtronix Socialtext Telligent blueKiwi Yammer ESME Flowr JiveOnline service 1 1 1 1 1 1 1 0 0 1 1 1 1 1 0 1 1Server installation 1 1 1 1 1 1 1 1 1 1 0 1 0 0 1 0 0The answers to the more detailed questions are listed together. So it is easy to compare allthe solutions by topic. 3
  • 4. 3. Social Messaging as infrastructure for communication and interaction in the companyAs part of the new forms of knowledge nd collaboration, Social Messaging is beingunderstood increasingly as infrastructure for communication and interaction due to the useof social software concepts. In the following, the principles as well as the challenges andpotentials of the different system approaches will be discussed.4. DefinitionWithin a broad definition, Social Messaging has to be understood as public exchange ofinformation in real time and with indefinite addressees. This definition distinguishes theapproach clearly from other classical in-company forms of communication and exchange: Email: defined addresses; communication not in real-time Blogs & Forums: undefined number of people; communication not in real-time Instant Messaging: offers real-time communication with defined addresses; group-chat-function possible. Social Messaging: public status update; undefined or not directly known addresses; exchange in nearly real-time possibleThe restriction of the term Social Messaging to communication and exchange offers a usefuldifferentiation from other in-company communication tools; however, with regards to thedevelopment of methods of resolution in this field of application it is not satisfactory.Rather, the understanding must release the reference "status message" to be interpreted asa pure message. Therefore, the shared message has to be understood rather as a general 4
  • 5. micro-information, which has also shaped the development towards an understanding anddescription of the solution category.Over the last years, several terms have been used to describe the solution market. Theydefine the different levels of understanding of the solution: Enterprise Twitter (emergence at the end of 2008): This first definition described the in-company use of Twitter. Enterprise Micro blogging: This term developed in the middle of 2009, to explicitly distinguish themselves from the original definition. Social Messaging: The exchange of messages also develops a social structure with networking effects, followed by extended information and communication benefits. With the term Social Messaging, the social effects of such a platform were to be underlined. Micro Sharing: Many approaches for in-company use have increasingly broken up its input options and offer structured content input. That way links, references to documents, locations, and many other content formats are distinguished and can be contextualized with short comments.This study is based on the approach of Social Messaging and sees Micro-Sharing as a sub-category.5. Basic principles and characteristics of implementation conceptsThe solution approach underlying this study thus focuses on the distribution of micro-information. As underlying principles for the system landscape, the limitation of theamount of information to potentially be published, reduced simplicity of application and thepull-principle in communication is basically valid. Limitation of the information to be published: The appropria