SXSW Update 2012

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Onze SXSW Update presentatie van de belangrijkste trends & startups van SXSW Interactive 2012 Our SXSW Update presentation of the most important trends & startups of SXSW Interactive 2012

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  • 1. SXSW12 UPDATE tweet of schiet #sxswupdate

2. SXSW12 UPDATE tweet of schiet #sxswupdate INTRO 3. 3sixtyve is een pure play social media agency3sixtyve ontwikkelt strategien, concepten en programmas op het gebied vansocial business & brandingEn helpt merken om haar doelgroep n medewerkers langdurig te betrekkenCentraal in onze aanpak staat het 365Social Branding ProgrammaHiermee kunnen organisaties zorgen voor continue relevante aanwezigheid binnenhet sociale web en 365 dagen per jaar optimale merkwaarde crerenSXSW2012 4. Finch- Media lineInjectionRadian6Real Social Brand timeSpeak- Reports ingScan Social Publish- Trends, Vision & Social MediaFriend ingKnowledge Monitoring RoomCom. Direction managementSocial Business365 Strategy &kpis CampaigOutreachSocial Brand nsConceptProgramma Executive Sessions SeedingSocial InuencerMediaInuencePolicy OrganizationalIdentication &rsEmbeddingDashboardWork Hotshops spotsSocial Solution f- Dash Tools Development commerc board eApps OwnSocial Commun Media ityWebsiteactive listening > engaging in conversations > continuous optimizing & solving 5. SXSW2012 6. VISIEop social 7. Business asusual 8. Geldt vooralleen nietde marketing afdeling 9. Geen controlemaar sturing 10. Geen bereik maarvertrouwen en engagement 11. Merken moeten zelfhun social initiatieven managen 12. Toegevoegde waarde ligt in service 13. Programmas in plaats vancampagnes 14. Conversatiesbeginnen met luisteren 15. SXSW2012 16. SXSW2012 17. WAT WAS HET CENTRALE THEMASXSW2012? SXSW2012 18. SXSW2012 19. TITEL? SXSW2012 20. SERENDIPITYSXSW2012 21. AGENDA- SOCIAL DISCOVERY- THE LEAN STARTUP- INTERCHANGE ZERO & PAYMENT 2.0- SOCIAL COMMERCE- SOCIAL TVVRAGEN SXSW2012 22. QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate 23. SXSW12 UPDATE tweet of schiet #sxswupdate SOCIAL DISCOVERY;Supercharged Serendipity By John Meulemans 24. FOURSQUARE: SO 2011SXSW2012 25. FOURSQUARE: SO 2012JUST CHECK RADARSXSW2012 26. RADAR:LIKE HANGING OUT WITH A FRIENDIN ANOTHER CITY SXSW2012 27. SXSW 2012:the year of #socialdiscovery 28. Denition:discover and connect with interestingpeople & places near you 29. AND ITS WAR!SXSW2012 30. PLAYERS: SONAR SXSW2012 31. PLAYERS: HIGHLIGHT SXSW2012 32. PLAYERS: BANJO SXSW2012 33. PLAYERS: GLANCEE SXSW2012 34. PLAYERS: ETCETERASXSW2012 35. How does it work?recommendation based on likes,checkins, friends, prole, tweets,sentiment, demographics etc... 36. WHIT.LISXSW2012 37. AND THE WINNER IS... SXSW2012 38. EVERBODY KNOWS ABC SXSW2012 39. ALWAYSBECHARGING SXSW2012 40. ALWAYSBECHARGING SXSW2012 41. So...what does it all mean?how does this apply to my brand?tell me about the opportunities! 42. NETWERKENSXSW2012 43. DATENSXSW2012 44. RESTAURANTSSXSW2012 45. KLEDINGSXSW2012 46. EVENTS SXSW2012 47. FOURSQUARE IS NOT ABOUT TELLING YOUR LOCATIONITS TELLING YOU WHERE YOU NEED TO BE.D.Crowley SXSW2012 48. SXSW12 UPDATE tweet of schiet #sxswupdate THE LEAN STARTUP The Science of Entrepreneurship By Paolo Martorino 49. QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate 50. ERIC RIESNEW YORK TIMES BESTSELLEREIGEN ERVARINGWERELDWIJDE BEWEGING #LEANSTARTUPSXSW2012 51. STARTUPS ZIJN HOTMEESTE MISLUKKEN40% FAILLIET80% GEEN ROI90% DOELSTELLING NIET GEHAALDBron: Harvard Business SchoolSXSW2012 52. VAAK VEEL THEATERFOCUS OP FUNDINGWAARDE VAAK ONDUIDELIJKDE MOETJES WORDEN VAAK VERGETENONDERNEMEN IS VOORAL SAAISAAI ESSENTIEEL ONDERDEELSXSW2012 53. FAILURE VAAK NOODZAKELIJKFAILURE IS NIET HET PROBLEEMJE TIJD STEKEN IN IETS WAAR JE NIET ECHT ACHTER STAAT WELSXSW2012 54. WETENSCHAP OVER ONDERNEMERSCHAPGEBASEERD OP 300 JAAR OUDE PRINCIPES SXSW2012 55. CORPORATESNU VAAK ACHIEVING FAILUREACHIEVING FAILURE= DID WE ACCOMPLISH OUR PLAN THATDIDNT WORK AND NOBODY NEEDEDALWAYS ONE LAST EXCUSE...AT LEAST IT WAS A GOOD LEARNING EXPERIENCE SXSW2012 56. NIEUWE WETENSCHAPVAN HET ONDERNEMERSCHAPNIEUWE AANPAKVAN HET ONDERNEMERSCHAPVERANDEREN VANDE MANIER WAAROP BEDRIJVENWORDENGEBOUWD ENNIEUWE PRODUCTENWORDEN GELANCEERD SXSW2012 57. STARTUP DEFINITIEEEN ORGANISATIE GEWIJD AANHET CREREN VAN IETSNIEUWSONDEROMSTANDIGHEDEN VAN EXTREMEONZEKERHEIDGARAGE STARTUP FORTUNE 500 BOARDROOM SXSW2012 58. HEBBEN DEZELFDE MISSIEDOOR DE MISTVAN ONZEKERHEIDDOORDRINGENOM DE JUISTEWEG NAAREEN DUURZAME BEDRIJFSVOERINGTE ONTDEKKENSXSW2012 59. GENSPIREERD DOOR DE LESSEN VANLEAN MANUFACTURINGJAPAN"GEVALIDEERDELEREN"ONDERNEMERSCHAP = MANAGEMENT SXSW2012 60. LEAN STARTUP AANPAK STIMULEERTEFFICINTER GEBRUIK VANKAPITAALMENSELIJKE CREATIVITEITMINIMAL VIABLE PRODUCTS SXSW2012 61. SXSW2012 62. ONZE WERELD WORDT STEEDS VERANDERLIJKERHOE GA JE HIERMEE OM?PIVOT:VAN RICHTING (STRATEGIE) VERANDEREN ZONDERVAN VISIE TE VERANDERENIF WE CAN REDUCE THE TIME BETWEEN PIVOTSWE CAN INCREASE OUR ODDS OF SUCCESSSTARTUP = EXPERIMENT = FAILURE = PIVOT SXSW2012 63. DONT LAUNCHUSE THE MINIMUMUSE INNOVATORS & EARLY ADOPTERS Julia de Boer / The Next WebSXSW2012 64. FEEDBACK LOOPGEEN TECHNIEKGAAT OM MINDSETESSENTIE: HELPTHET OM SNELLER TELEREN?SXSW2012 65. MINIMUM VIABLE PRODUCTS THAT MADE IT BIGWWW SXSW2012 66. TWITTERSXSW2012 67. GROUPONSXSW2012 68. FACEBOOK SXSW2012 69. SXSW2012 70. SXSW12 UPDATE tweet of schiet #sxswupdate PAYMENTS & SOCIALInterchange Zero & Payment 2.0 By John Meulemans 71. GAMIFICATION CAN CHANGETHE WAY WE PAYSXSW2012 72. INTERCHANGE ZERO2-20% TO MOVE MONEY$ 50B A YEARREMOVE THE FRICTIONPUT THE MONEY BACK IN THE ECONOMYSXSW2012 73. Why?the last market where friction wasremoved was information market.then the internet happened. 74. HOW? SXSW2012 75. INTERCHANGE ZERO1: Bring costs downby law (Durbin Legislation) and bynew competition (Disruptors). 76. DISRUPTIVE:SQUAREDWOLLAISISSXSW2012 77. SQUARE SXSW2012 78. ISIS SXSW2012 79. INTERCHANGE ZERO2: Bring revenue upby information andgamication 80. IF YOU KNOW:WHAT TIME YOUR RESTAURANT IS EMPTYWHICH PEOPLE LOVE YOUR PRODUCTSHOW YOU CAN MEASURE LOYALTYJUST USE GAMIFICATION TO DRIVE TRAFFIC SXSW2012 81. SUNKEN REWARD DYNAMICSXSW2012 82. APPOINTMENT DYNAMICSXSW2012 83. PROGRESSION DYNAMICSXSW2012 84. AND LETS NOT FORGET THE NEW UPCOMING CURRENCY:40 COUNTRIES290 MILLION PEOPLE SXSW2012 85. Andthe answer is... 86. FACEBOOK CREDITS:1 FB CREDIT = $ 0,10ONLY DIGITALCOUPONS POSSIBLECLOSED LOOP SYSTEMNOT CLOSE TO INTERCHANGE ZERO: 30% SXSW2012 87. So what...can you buy with facebook credits? 88. A COUNTRY HOUSE$ 2.1B MARKET IN 2011SXSW2012 89. MOVIES & CONCERTS30-50 CREDITSCHECK MILYONI ON FBWATCH TOGETHERSHARE CLIPS & QUOTESSOCIAL ANTICS SXSW2012 90. SUBSCRIPTIONSMUSICDATINGSXSW2012 91. FACEBOOK:YOUR NEW BANKSXSW2012 92. So...what does it all mean?how does this apply to my brand?tell me about the opportunities! 93. GAMIFY:FACEBOOK CREDITS AS FREQUENT FLYER PROGRAM SXSW2012 94. GIVE CREDITS AWAY IN CAMPAIGNS:2M CREDITS > 300K LIKES > 30% RETURNSSXSW2012 95. VOTING MECHANISM:FACEBOOK CREDITS TO PAY FOR YOUR TVOH VOTE SXSW2012 96. REWARDING QUESTIONS OR ANSWERS SXSW2012 97. FACEBOOK CONNECTREGISTER CREDIT / DEBIT CARDSHOP OR DINE OUTAT 25.000 LOCATIONSEARN FB CREDITS SXSW2012 98. FOR PAYING WITH A PARTICULAR CREDIT CARD SXSW2012 99. Talking about credit cards...did you hear about the americanexpress and their social program? 100. AMEX 2011 FOURSQUARE PROGRAM SXSW2012 101. AMEX 2012 TWITTER PROGRAMSXSW2012 102. AMEX 2012 TWITTER PROGRAMSXSW2012 103. SXSW12 UPDATE tweet of schiet #sxswupdate SOCIAL COMMERCE; The fails and winsof a effective approach to commerce within the social graph by Paolo Martorino 104. QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate 105. SOCIAL COMMERCEAL REDELIJK BEKEND BEGRIPNO BRAINER ...LOGISCH VERLENGSTUK VAN E-COMMERCE?SXSW2012 106. ONDANKS ALDEZE INTUTIEVEJUISTHEIDLIJKT HET SUCCES UIT TE BLIJVENBEHALVE BIJ ZYNGA DE MAKER VAN... SXSW2012 107. DEFINITIE VAAK WAT WAZIGE COMMERCEM COMMERCEF COMMERCETV COMMERCE SXSW2012 108. DISLIKE:A SUBSET OF ELECTRONIC COMMERCE THAT INVOLVES USING SOCIALMEDIA, ONLINE MEDIA THAT SUPPORTS SOCIAL INTERACTION ANDUSER CONTRIBUTIONS, TO ASSIST IN THE ONLINE BUYING AND SELLINGOF PRODUCTS AND SERVICES.SELLING WITH SOCIAL MEDIAMONETIZING SOCIAL MEDIA SITESAPPLICATIONS TRANSFORM[ING] APROFILE PAGE ON A SOCIAL NETWORK INTO AN ONLINE STORE,COMPLETE WITH PAYMENT PROCESSINGSXSW2012 109. LIKE:SOCIAL COMMERCE IS THE USE OF SOCIAL TECHNOLOGIES TOCONNECT, LISTEN, UNDERSTAND, AND ENGAGE TO IMPROVE THESHOPPING EXPERIENCECREATING PLACES WHERE PEOPLE CAN COLLABORATE ONLINE, GETADVICE FROM TRUSTED INDIVIDUALS, FIND GOODS AND SERVICES ANDTHEN PURCHASE THEM SXSW2012 110. NU VAAK TRANSACTIE GEDREVENVAAK WEBSHOP VERTAALD NAAR FACEBOOKSXSW2012 111. SHOPPING WAS AL SOCIAALUITDAGING IS HOE JE DE BESTESOCIAL COMMERCE BELEVINGCREERT VOOR JE KLANTEN SXSW2012 112. SOCIAL COMMERCE MAAKT HET MAKKELIJKER VOORCONSUMENTEN OM TE BESLISSENMAAR DIT IS VAAK NIET GENOEG SXSW2012 113. MENSEN BESTEDEN ZOVEEL TIJD OP SOCIALE NETWERKENPRIMITIEVE MENSELIJKE BEHOEFTE OM TE CONNECTEN MET ANDERENHIER EENSHOPPINGMALLTUSSEN DROPPENWERKT NIETSXSW2012 114. PLEK WAAR KOPEN FUN IS OMGEGEVEN DOOR SERENDIPITEITHET VINDEN VAN IETS ONVERWACHTS EN BRUIKBAARSTERWIJL JE OP ZOEK BENT NAAR IETS TOTAAL ANDERSHELPEN BIJ HET VERMOGEN OM TEGEN WAARDEVOLLE ZAKENAAN TE LOPENSXSW2012 115. SOCIALE-COMMERCE COMMERCEE-COMMERCESXSW2012 116. TOEKOMST SOCIAL COMMERCE?VRM: VENDOR RELATIONSHIP MANAGEMENTMINDER ZOEKEN MEER TRUSTCIRCLE GEBRUIKENSTERKE OPKOMST NICHESSOCIAL COMMERCE = COMMERCE SXSW2012 117. SXSW2012 118. SXSW12 UPDATE tweet of schiet #sxswupdateSOCIAL TV Viewer becomes User By John Meulemans 119. MY PERSONAL FAVOURITE2012: THE YEAR OF SOCIAL TVSXSW2012 120. ITS THE NEW WATERCOOLER SXSW2012 121. Social TVabout using the second screen toengage the audience before, during andafter the show. 122. VIEWER BECOMES USER...AND THATS A GOOD THINGSXSW2012 123. NOT NEWSXSW2012 124. HOW DOES THIS WORK:FACEBOOK & #TWITTERCHECKINSCHATS / MESSAGINGSXSW2012 125. players 126. 2M USERS170K CHECKINS OSCARS SXSW2012 127. SXSW2012 128. SXSW2012 129. SXSW2012 130. SXSW2012 131. SXSW2012 132. SXSW2012 133. SXSW2012 134. gaan mensen dat echt doen? 135. PROBABLYMTV KEEPSBREAKINGTHE RECORDSSXSW2012 136. JUST SOME STATSSXSW2012 137. SXSW2012 138. SXSW2012 139. SXSW2012 140. So...what does it all mean?how does this apply to my brand?tell me about the opportunities! 141. REWARD LOYALTY SXSW2012 142. EXCLUSIVE CONTENT & EVENT UPDATESRECAPSTHOUSANDS OF GROUPSALL 3-5 FANSITS ABOUT NICHE SXSW2012 143. SXSW2012 144. QUESTIONS OR BEER? SXSW2012 145. Its not about what youre,saying, its about howthank you listen. Customer Service is the new business.We are now living in athank youyou economy.Quote: @garyveeMore info: www.3sixtyve.coTwitter: @weare3sixtyve