The 8 Building Blocks of Social Business

  • Published on
    09-May-2015

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DESCRIPTION

Kate Cooper, MD from BLOOM presents the 8 building blocks to creating a successful social business, broken down into easy to manage workstreams.

Transcript

1.WWW.BLOOMWORLDWIDE.COM THE 8 BUILDING BLOCKS OF SOCIAL BUSINESS 2. WWW.BLOOMWORLDWIDE.COM The 8 Building Blocks of Social Business 1. Business Planning 2. Governance 3. Insight & Measurement 4. Change Management & Education 5. Social Technology 6. Social Platforms 7. Social Content 8. Community Management 3. WWW.BLOOMWORLDWIDE.COM Internal foundations 1BusinessPlanning Includingobjec4vese6ng,KPIiden4ca4onandperformancemanagement.Also organisa4onalmodeling. 2Governance Whichincludessocialmediaguidelines,policies,crisismanagement. 3Insight&Measurement Whichisallaboutderivingbusinessintelligencefromsocialdataandusingthattoop4mize businessandsocialmediaac4vi4es.Itwillalsotellyouhowwellyouareperformingand indicatewaysyoucouldbedoingevenbeKer. 4ChangeManagement&Educa4on Cri4calforembeddingSocialBusinessprac4cesandbuildingtheinternalcapabili4esand culturetoensureSocialBusinessthrives. 4. WWW.BLOOMWORLDWIDE.COM External foundations 5SocialTechnology Thetoolsandtechnologiesthatprovidescalablesolu4onstobusinessneedsandfacilitateSocialBusiness prac4ces.WellusedexamplesincludelisteningtoolslikeBrandwatch,socialmediamanagementsystemslike SpredfastandinternalsocialnetworkingtoolslikeChaKer. 6SocialPlaUorms Themostwellknownofallareas,therearethesocialmediaplaUormsthathavedrivenadop4onrateskyhigh. Thelandscapeisdynamicandevolvingallthe4me.Youcangainsignicantadvantagebyhavingyourngeron thesocialplaUormpulseandrespondingaccordingly. 7SocialContent Thecurrencythatdrivesinterac4oninSocialMedia.Contentincludeseverythingfromvideo,atweet,an imagepostedonFacebookrightthroughtoagame,anapporbrandfacilitatedusergeneratedcontent. 8CommunityManagement Thehumaninterfacebetweenyourbrandorbusinessspaceandyouraudiences.Eec4vecommunity managementiden4esandactsuponopportuni4es,buildsengagementandrela4onships,managesthemore inuen4alpeopleonlineandmanagessomeoftherisksassociatedwithSocialMedia. 5. WWW.BLOOMWORLDWIDE.COM If you always do what you've always done, you'll always get what you've always got youre going backwards. 6. WWW.BLOOMWORLDWIDE.COM WELCOME TO THE NEW CONTEXT OF DOING BUSINESS WELCOME TO SOCIAL BUSINESS FIND OUT MORE AT WWW.BLOOMWORLDWIDE.COM @BLOOMWORLDWIDE